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Morgan:News:2010 |VANOC| #863
EAST VANCOUVER FIRM TAPPED AS OFFICE-STATIONERY SUPPLIER
Mills Basics of Vancouver is the new general-office-stationery supplier for the Vancouver 2010 Winter Olympic Organizing Committee (VANOC).
It was the company awarded a contract to become the "primary supplier of general office stationery supplies on an 'as-and-when requested' basis" for use by VANOC's 50 to 60 personnel. That population will grow to about 1,200 by 2009, which means the requirements will grow along with the labour force.
In this particular case, Mills Basics was asked to list what is, for them, the top 25-selling supplies, and provide the costs and volume discounts available for each, bearing in mind that a low environmental impact of the supplies is also a requirement, as its part of the undertakings VANOC outlined to the International Olympic Committee during the bid phase. Those kinds of products usually carry the Canadian Environmental Choice eco-logo.
Mills Basics also has connections to The Vancouver Agreement, an organization made up of the federal, provincial and Vancouver governments and VANOC that is charged with sprucing up Vancouver's notorious downtown east side, a skid-road area, as the 2010 Winter
Games approaches.
RESOURCES
Mills Basics
1111 Clark Dr.
Vancouver, BC, Canada, V5L 3K5
Phone: 604.254.7211
Originally published to Morgan:News:2010:Gold subscribers on February 28, 2005
Morgan:News:2010 |Moguls| #862
PENTICTON LOOKS AT HOTEL TAX FOR 2010 PROMOS; RBC'S OLYPMIC ADS NOT PART OF VANOC SPONSORSHIP; COLUMNIST: CAN "OWN THE PODIUM" DELIVER?
Here are three moguls we ran into today:
The Penticton Hospitality Association says it will ask Penticton City council next month to pass a bylaw to collect a 2% hotel tax that would be used exclusively for marketing the city in the Okanagan region of British Columbia, and that some of the funds would be used in connection with the 2010 Winter Games. About 74 per cent of hotel and motel rooms and 65 per cent of the owners of hotel and motel properties signed letters of support for the tax which, if approved, would come into effect Jan. 1. There are a total of 43 hotel and motel properties in the Penticton area. Association president Barb Schneiderat says the fund would primarily be used to expand the city's regular tourism into its spring and fall shoulder seasons, but with the 2010 Winter Olympics on its way, this fund will enable Penticton to market itself to a global audience. Nearby Kelowna has such a tax now, and another Okanagan town, Osoyoos, is said to be planning to introduce a similar tax. In British Columbia, the provincial government has final approval under the Hotel Tax Act to authorize such a tax, and it has to be reconfirmed by those affected every five years or it is removed.
Gail Chiasson, reporting today in a Canadian public-relations newsletter called PubZone, says the C$110 million in cash and services pledge by the RBC Royal Bank to the Vancouver 2010 Winter Olympic Organizing Committee (VANOC) last week doesn't include the marketing value of RBC's usual advertising campaigns when coupled with the Olympic logo. She interviewed Ann Louise Vehovec -- the senior vice-president of Brand & Communications for RBC Royal Bank -- and quoted her as saying, "This does not include the additional Olympic advertising that makes up a prominent part of the regular marketing budget, giving both brand image ads and integration of the Olympic logo into other advertising... I expect that we'll have a slight increment in our regular marketing budget, as well." RBC's ad agency is BBDO Canada. Chaisson adds that: RBC employs 19 Olympic athletes as staff in various positions, giving them the flexibility to take the time off to train and compete in return for their appearance at various events, both external and internal - the latter helping to motivate staff for support and involvement. RBC hopes to bring the number of Olympic staffers up to 50. RBC also hopes to have promotions to encourage the Canadian public to support the Canadian Olympic team and to donate funds. It will be promoting the Olympics and its athletes through direct mail and point-of-purchase as part of the program. "This sponsorship will pay off for us at RBC," Chaisson quotes Vehovec as saying. "It will further enhance our brand image and will help us attract new customers and to cross-sell new products to our existing customers." Chiasson also reports that the public relations for the RBC-VANOC announcement was handled by the firm of Manning Selvage and Lee, an international agency with Canadian offices in Montreal and Toronto. It's part of the Paris-based Publicis Groupe.
An editorial today by syndicated Canadian sports columnist Ken Fidlin says that now the government's "cash box is open" for the "Own The Podium" program, public attention will be turning to seeing if it can deliver what it hopes to achieve. In discussing the reasons the program is gaining financial support, he argues: "Part of the reason the feds are more sport-friendly these days is obviously the fact that nobody wants us to look like fools in Vancouver [during the 2010 Games], or, more to the point, to be the culprit who made us look like fools... Another, perhaps more important reason is that this time, the athletes didn't just stick their collective hand out and demand cash. They delivered a strong, thoughtful business plan combined with an ambitious goal: To be the best in the world at the 2010 Olympics. Whether or not 'Own The Podium' can deliver what it promises -- at least 35 medals at the Vancouver Games -- it already has been the most successful argument ever made for financial support of Canadian athletes." Fidlin says the program is working, as well, because, "For once, all the major players on the winter sports scene came together with one voice with a vision and a strategy that captivated the government and is probably going to captivate a lot of new corporate support as well. With the NHL on sabbatical until at least October and quite likely even well beyond that, there is a window of opportunity just now when some major corporate sponsors might be discouraged enough with hockey to find another niche for that sponsorship money that's burning a hole in their pockets. Indeed, there is already a sense in some parts of the corporate world that the Olympic train is leaving the station and 'we'd better be on it.' After discussing the various corporate sponsorships that have given the nod so far to VANOC, Fidlin says, "Suddenly well-financed, the onus is now on the athletic community to deliver on the 'Own The Podium' report prepared by Cathy Priestner Allinger and Todd Allinger. It is an impressively detailed document, mostly scientific in nature, but with more than enough smoke and mirrors thrown in. They have based their 35-medal prediction on historical mathematical formulas involving the expansion of the pool of what they call 'potential medallists,' combined with better technical and coaching support that will help improve our poor Olympic game-day record. Nobody knows if it is a valid way to predict and secure medals but one thing is certain -- it is a document that magically separates governments and corporate sponsors from their money."
RESOURCES
Manning Selvage and Lee:
http://www.mslpr.com/
Originally published to Morgan:News:2010:Gold subscribers on February 28, 2005
Morgan:News:2010 |Government| #861
B.C. EXPECTED TO CONTRIBUTE HALF OF C$10 MILLION TO WINTER PORTION OF "OWN THE PODIUM" PROGRAM
The B.C. government says it will seek approval from the legislature this week for C$10 million that can be contributed during its upcoming fiscal year to the "Own the Podium" program for Canada’s Olympic and Paralympic athletes, but the funds will be evenly split between athletes competing in winter and summer Games.
Premier Gordon Campbell added, “I challenge other provinces to also make a contribution to the future success of Canada’s Olympians at Canada's [Winter] games in 2010." The premier also challenged "Canada's corporate communities" to "step up to the mark." The “Own The Podium" program is jointly supported by the Vancouver 2010 Winter Olympic Organizing Committee (VANOC) and the Canadian Olympic Committee with the support of the major Canadian winter sport federations to help Canadian athletes win medals in 2010, but it is expected to be expanded to include summer Olympic athletes using a similar template that will be published this fall.
The announcement was well orchestrated. There was an immediate distribution of news releases from the communication departments of VANOC, the Canadian Olympic Committee, 2010 LegaciesNow and the provincial ministry of Small Business and Economic Development, which is also responsible for sport development in general, and the B.C. government's interests in the 2010 Games, in British Columbia. The news releases all reported the senior executives of the respective organizations as supporting or praising the premier for his comments.
The federal government earlier this month provided C$15 million in its budget estimates as its first installment for its coming fiscal year for the "Own the Podium" program. Although it's a larger amount of money, it's a much smaller per-capita funding compared with the B.C. government's contribution. B.C. has approximately 15% of Canada's population.
The fiscal years of both the federal and provincial government start April 1. The spending plans of both are predicated on the minority federal government surviving a non-confidence vote in Parliament over its budget -- it is expected survive such a vote -- and the provincial government surviving an election set for May 17. It is also expected to survive the election, although with a reduced majority.
BACKGROUND
The "Own the Podium" concept, largely authored by VANOC senior vice-president of Sport, Cathy Priestner, before she was appointed to the post, is to approach sport development on three fronts:
Originally published to Morgan:News:2010:Gold subscribers on February 28, 2005
Morgan:News:2010 |VANOC| #863
EAST VANCOUVER FIRM TAPPED AS OFFICE-STATIONERY SUPPLIER
Mills Basics of Vancouver is the new general-office-stationery supplier for the Vancouver 2010 Winter Olympic Organizing Committee (VANOC).
It was the company awarded a contract to become the "primary supplier of general office stationery supplies on an 'as-and-when requested' basis" for use by VANOC's 50 to 60 personnel. That population will grow to about 1,200 by 2009, which means the requirements will grow along with the labour force.
In this particular case, Mills Basics was asked to list what is, for them, the top 25-selling supplies, and provide the costs and volume discounts available for each, bearing in mind that a low environmental impact of the supplies is also a requirement, as its part of the undertakings VANOC outlined to the International Olympic Committee during the bid phase. Those kinds of products usually carry the Canadian Environmental Choice eco-logo.
Mills Basics also has connections to The Vancouver Agreement, an organization made up of the federal, provincial and Vancouver governments and VANOC that is charged with sprucing up Vancouver's notorious downtown east side, a skid-road area, as the 2010 Winter
Games approaches.
RESOURCES
Mills Basics
1111 Clark Dr.
Vancouver, BC, Canada, V5L 3K5
Phone: 604.254.7211
Originally published to Morgan:News:2010:Gold subscribers on February 28, 2005
Morgan:News:2010 |Moguls| #862
PENTICTON LOOKS AT HOTEL TAX FOR 2010 PROMOS; RBC'S OLYPMIC ADS NOT PART OF VANOC SPONSORSHIP; COLUMNIST: CAN "OWN THE PODIUM" DELIVER?
Here are three moguls we ran into today:
RESOURCES
Manning Selvage and Lee:
http://www.mslpr.com/
Originally published to Morgan:News:2010:Gold subscribers on February 28, 2005
Morgan:News:2010 |Government| #861
B.C. EXPECTED TO CONTRIBUTE HALF OF C$10 MILLION TO WINTER PORTION OF "OWN THE PODIUM" PROGRAM
The B.C. government says it will seek approval from the legislature this week for C$10 million that can be contributed during its upcoming fiscal year to the "Own the Podium" program for Canada’s Olympic and Paralympic athletes, but the funds will be evenly split between athletes competing in winter and summer Games.
Premier Gordon Campbell added, “I challenge other provinces to also make a contribution to the future success of Canada’s Olympians at Canada's [Winter] games in 2010." The premier also challenged "Canada's corporate communities" to "step up to the mark." The “Own The Podium" program is jointly supported by the Vancouver 2010 Winter Olympic Organizing Committee (VANOC) and the Canadian Olympic Committee with the support of the major Canadian winter sport federations to help Canadian athletes win medals in 2010, but it is expected to be expanded to include summer Olympic athletes using a similar template that will be published this fall.
The announcement was well orchestrated. There was an immediate distribution of news releases from the communication departments of VANOC, the Canadian Olympic Committee, 2010 LegaciesNow and the provincial ministry of Small Business and Economic Development, which is also responsible for sport development in general, and the B.C. government's interests in the 2010 Games, in British Columbia. The news releases all reported the senior executives of the respective organizations as supporting or praising the premier for his comments.
The federal government earlier this month provided C$15 million in its budget estimates as its first installment for its coming fiscal year for the "Own the Podium" program. Although it's a larger amount of money, it's a much smaller per-capita funding compared with the B.C. government's contribution. B.C. has approximately 15% of Canada's population.
The fiscal years of both the federal and provincial government start April 1. The spending plans of both are predicated on the minority federal government surviving a non-confidence vote in Parliament over its budget -- it is expected survive such a vote -- and the provincial government surviving an election set for May 17. It is also expected to survive the election, although with a reduced majority.
BACKGROUND
The "Own the Podium" concept, largely authored by VANOC senior vice-president of Sport, Cathy Priestner, before she was appointed to the post, is to approach sport development on three fronts:
- Deliver high-performance programs by sport organizations in training, competition, sport science and medicine
- Broaden the pool of athletes in Canada and ultimately increase the number of international-calibre, medal-capable athletes. The various organizations have identified about 700 B.C. athletes in the pool who have this potential
- Give high-performance athletes a technological edge to help improve their success rates. This component includes advanced training methodology, nutrition, psychology, performance techniques and equipment, among other items. About 275 international-level Canadian athletes who train in B.C. who have the potential to benefit from this component of the program.
Originally published to Morgan:News:2010:Gold subscribers on February 28, 2005