Morgan:News:2010 |Moguls| #912
VANOC 'IMAGINE' TICKETS SNAPPED UP; NBC PLANNING HALF-HOUR OLYMPIC SERIES; GRANT TO UPGRADE OSOYOOS SKATING RINK TO AID 2010 TRAINING POSSIBILTIES
Here are three more moguls we ran into today:
- Free tickets for the April 23 broadcast of Imagine 2010, a live-entertainment show from GM Place in Vancouver to introduce the Games's new logo and kick off 2010 Game marketing, went on sale at TicketMaster at 10 this morning, and were all gone 15 minutes later. GM Place has a seating capacity of 21,000, but it's not immediately known how many tickets were initially offered. The Vancouver 2010 Winter Olympic Organizing Committee (VANOC)'s Marketing department sent out a broadcast e-mail message yesterday to the e-mail addresses it collected for its volunteers about the program and tickets, offering a two tickets for the first 25 who responded. They went within a few minutes as well. IMAGINE 2010 will be broadcast across Canada on CTV and TQS.
- NBC, which is the American TV broadcaster for the 2010 Winter Olympics, will test the waters with its affiliates on a two-week series of half-hour programs to run at 7:30 p.m., local times, and be devoted to primetime coverage of the Olympics, beginning with the 2006 Winter Games in Torino, Italy a year from now. If it's successful, the program will be rolled out for the 2008 Summer Olympics and the 2010 Winter Games. The program, "The Olympics Zone," was discussed in a joint conference call with reporters after NBC's annual affiliates meeting Wednesday in New York. Based in Turino, "Zone" would integrate the on-air talent of local stations with segments produced by the network. Post-production would also occur at the affiliate level. The program would run on 15 of the Torino Olympics's 17 nights, excluding Sundays. NBC's owned-and-operated stations have committed to airing "Zone," as have the Belo, Hearst and Gannett station groups.
- The B.C. government has given a C$98,000 grant to help furbish the Sun Bowl Arena in Osoyoos, in B.C.'s Okanagan region. The idea is to turn it into a 'centre of excellence' for ice-skating so that top-level athletes can be invited to train by 2008 for the 2010 Olympics in the Lower Mainland. It would be the nearest such facility to Vancouver, other than the suburb of Burnaby. Renovations on Sun Bowl Arena will include a 2,300-square-foot mezzanine area which will become an off-ice fitness training facility, a 1,200-square-foot dressing room, 440 new seats to replace the wooden bench seats currently installed in the rink and four new storage carts to hold arena glass. The exterior of the building will also be painted and the grounds will be landscaped.
Originally published to Morgan:News:2010:Gold subscribers on March 31, 2005
Morgan:News:2010 |Moguls| #911
RAILWAYS GROUP CONSIDERS 2010 PACKAGES FOR TOURISTS; COFI CONVENTION NEXT MONTH TO HEAR ABOUT 2010 OPPORTUNITIES; WILLIAMS LAKE FORUM IN MAY ABOUT 2010 OPPORTUNITIES
Here are three more moguls we ran into today:
- The B.C. Council of Heritage and Recreational Railways will see if the Vancouver 2010 Winter Olympic Organizing Committee (VANOC) is interested in it packaging railway tourism tours in an effort to promote railway heritage, rail travel, tourism and the preservation of rail artifacts. The council represents 19 B.C. railway groups that, combined, had a ridership last year of about 600,000. Debbie Kinvig, co-chair of the Council and general manager of Summerland's Kettle Valley Steam Railway, says that one concept is for the groups to work together on efforts involving the 2010 Winter Olympics that will be held in Vancouver and Whistler. The council will meet twice a year, with the next meeting set for Summerland, in B.C.'s Okanagan, this September.
- B.C.'s Council Forest Industries hosts its first convention in four years at the Civic Centre in Prince George, in north-central B.C., on April 14 and 15. Entitled "Securing the Future - 2010 and Beyond," it will mostly be about the forest industry. But a panel session on the opening day, at 10:50 a.m., will discuss market opportunities, including those with the 2010 Olympics in Vancouver. One of the three panel members with a responsibility to talk about the 2010 Games is Kelly McCloskey, the president and CEO of the Wood Promotion Network.
- The City of Williams Lake, in B.C.'s central region, and the Cariboo Regional District is to host a sport and recreation forum in May so that sports, recreation and cultural groups can get information on 2010 LegaciesNow and government programs related to the 2010 Games.
RESOURCES
Some of the organizations on the Railways council (scroll down on the page):
http://www.canadabyrail.ca/maps/BC.html
The CEO council of the Wood Promotion Network:
http://www.woodpromotion.net/leadership/ceo.asp
Originally published to Morgan:News:2010:Gold subscribers on March 31, 2005
Morgan:News:2010 |Government| #910
FEDERAL GOVERNMENT TRANSFERS CANADIAN TOURISM COMMISSION TO VANCOUVER TO AID 2010 OLYMPIC MARKETING
Prime Minister Paul Martin cited the advent and ramp-up in marketing of the 2010 Winter Olympics over the next five years as a major reason for announcing in Whistler this afternoon the decision -- anticipated for weeks -- that the Ottawa headquarters of the Canadian Tourism Commission (CTC) will move to Vancouver.
"The Canadian Tourism Commission is a national marketing organization that will continue to serve the interests of all Canadians," said Prime Minister Martin who is on a tour of the 2010 Olympic venues in Whistler as part of a western Canada visit with David Emerson, minister of Industry and the minister responsible for the CTC. "The vibrant tourist market in British Columbia is a natural fit for the Commission, and it is expected that this endeavour will bring about economic benefits for both British Columbia and the country as a whole," Martin said.
Martin also said that an expected increase in Asia-Pacific tourism and the 2010 Winter Games in Whistler and Vancouver "provide excellent opportunities for the Commission to build momentum to benefit all of Canada."
Michele McKenzie, president and chief executive officer of the CTC said, "The 2010 Olympic and Paralympic Winter Games will raise the awareness of Canada as a destination of choice for visitors from around the world. We will take full advantage of this awareness to boost tourism revenues across the country."
RESOURCES
Canadian Tourism Commission business web site:
http://www.canadatourisme.com
CTC's website for tourists
http://www.travelcanada.ca
Originally published to Morgan:News:2010:Gold subscribers on March 31, 2005
Morgan:News:2010 |Moguls| #909
POUND BACK IN IOC MARKETING; BEIJING FINALLY OFFERS SPONSORSHIPS; TELESAT AND BARRETT SET UP RURAL BROADBAND NETWORK TO AID 2010 GAME DISTRIBUTION
Here are three moguls we ran into today:
- Dick Pound, the man who runs the World Anti-Doping Agency out of Montreal and who is a board member of the Vancouver 2010 Winter Olympic Organizing Committee (VANOC), is back in the fold of the International Olympic Committee's 21-member Marketing Commission, chaired by Norway's Gerhard Heiberg. Pound, when he was deeply involved in IOC's marketing, was also the man who was largely responsible for the mid-80s design of the US$600-million-per-year Olympic Partner program, nicknamed TOP, in which the IOC negotiates international sponsorship deals with about a dozen companies, such as McDonald's, Coca-Cola and Atos Origin, all of whom will be represented at the 2010 Winter Games. Pound'll be at the table when the Commission next meets, in June, and he will continue for at least three more years as head of WADA.
- VANOC is five years out from its Games, and has already landed two major national sponsors -- Bell Canada's telecommunications deal and HBC's department store and clothing supplier contracts, plus, with the International Olympic Committee's negotiations, has Bell's CTV/Rogers consortium looking after the national broadcast aspects. China, which is just over three years from its Summer Olympics, today officially opened up its national sponsorship and official supplier categories, by publishing a Rights & Benefits Package for potential Beijing 2008 Sponsors. This is the second phase of its marketing program; the first phase involved "partners": Bank of China, China Network Corporation, Sinopec, China Mobile, Volkswagen China, Adidas and Air China. The national package released today offers use of the logos for the Beijing 2008 Olympic Games, Beijing 2008 Paralympic Games and the Chinese Olympic Committee, plus use of designations for the Games and Paralympic Games and the designation of Chinese Olympic teams taking part in the Torino 2006 Olympic Winter Games and Beijing 2008 Olympic Games. Sponsors are also offered monopolies on product, technology and services categories. Sponsors also get packaged services and honorary treatment for the torch relay, tickets for the opening and closing ceremonies, accreditation, hospitality, transportation and accommodation. The larger categories available for potential sponsors: white goods, office supply, dairy products, logistics, courier services, fast food, food oil, tires, paper, Internet-content services, nutrition supplements, wine, telecommunications, networks, travel, hospitality and beer.
- Telesat, Bell Canada's satellite operator, and Barrett Xplore Inc., a Canadian company that provides wireless broadband service, have signed a distribution contract to deliver that type of communications to Canadians in rural and remote communities, and the technology will be used during the 2010 Winter Games. Barrett will provide the service via Telesat's new Anik F2 satellite. Bell spokesman Karen Passmore says, "Telesat is a partner in assisting Bell to deliver telecommunications and broadcasting services to make the Vancouver games exceptional. Satellite will play a role in two-way broadband delivery, off-net access, diversity, and ultimately through the International Broadcast Centre delivery [of the 2010 Games] to the world. Telesat will use its facilities at the Vancouver Teleport, as well as the resources of Infosat of Burnaby to support the efforts of Bell in this endeavour." Barrett recently completed a C$30-million financing to help pay for the technology. It will begin its regional Ka-band rollout in April, with the service available throughout Canada in July. Bell is the telecommunications sponsor for the 2010 Games.
BACKGROUND
A quote from Dick Pound on marketing: "One of the things you have to learn about marketing is that signing the contracts is the easiest part. It's the servicing that's important. Marketing starts with the contract and you have to deliver."
RESOURCES
Beijing Olympics marketing plan overview:
http://en.beijing-2008.org/02/40/article211614002.shtml
Members of the IOC's Marketing Commission:
http://www.olympic.org/uk/organisation/commissions/marketing/members_uk.asp
Dick Pound's picture and bio:
http://www.olympic.org/uk/organisation/ioc/members/bio_uk.asp?id=17
Telesat:
http://www.telesat.ca/
Barrett Xplore:
http://www.barrettxplore.com/home.asp?lang=E&block=1
Originally published to Morgan:News:2010:Gold subscribers on March 31, 2005
