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Morgan:News:2010 |Government| #1139
BC 2010 SECRETARIAT TO LAUNCH PROMOTION OF ITS PROJECTS AND PROGRAMS THIS FALL
The BC Olympic and Paralympic Winter Games Secretariat, which is part of the BC government's Ministry of Economic Development, will begin promoting the 2010 aspects of the province internationally later this year using public-relations tools.
The Secretariat will be hiring in mid-August at least one PR agency, and probably more, on an as-needed contract, known as a supply arrangement, to push what it calls "the core areas of business development, business investment and tourism." It says that for this campaign, it won't be doing paid advertising.
The first strategic communications plan, to cover at least two years, is required, all ready to be implemented, by September 30.
It wants the agency and its helpers to do a number of things:
The Secretariat says that the plan could involve "multiple firms to target specific international media," based on the planning, plus the agency will also be required to do event planning and promotion in various markets.
Although the Secretariat has 2010 and aspects related to its 2010 Commerce Centre and other projects on its mind, one of the first things it wants done is promotion of BC-Canada House at the Torino Winter Olympics, which is to open in January in downtown Torino and operate until March, to international media.
Originally published to Morgan:News:2010:Gold subscribers on July 29, 2005
Morgan:News:2010 |IOC| #1138
SEVEN CITIES IN BIDDING PROCESS FOR 2014 WINTER OLYMPICS -- AND TO BE PART OF 2010'S LIFE
The International Olympic Committee (IOC) reports that the national Olympic committees of seven countries have filed applications for a city in their jurisdiction to host the 22nd Olympic Winter Games in 2014.
The cities, in alphabetical order, are: Almaty, the capital of Kazakhstan in central Asia; Borjomi, in the former Soviet republic of Georgia; Jaca in Spain; PyeongChang, the South Korean city which narrowly lost to Vancouver to host the 2010 Winter Games; Salzburg, Austria, at the northern boundary of the Alps; Sochi, a well-known winter sports city in Russia; and Sofia, the capital of Bulgaria and located at the foot of Mount Vitosha. the committees had until midnight, Switzerland time, July 28 to notify the IOC that a city within their jurisdiction was interested in applying.
The applications start a year-long process of technical assessment for each of the cities that culminates in a decision in Guatemala City in July 2007 by the International Olympic Committee on which one will be approved. Representatives of all of those cities will also be in and out of Vancouver and Whistler during the next two years to get tips on how best to organize their responses to the IOC's assessment process. They'll also all be in Torino, Italy, next February, along with the Vancouver 2010 Winter Olympic Organizing Committee (VANOC), to observe the operation of the 2006 Winter Games. The winning nation will be heavily involved behind the scenes of the 2010 Winter Games, and take part in Vancouver's closing ceremonies.
Phase 1 of the IOC's two-step process, known as the candidature-acceptance procedure, involves a thorough review by the IOC of each city's potential to organize the 2014 Olympic Winter Games. Cities will be asked to reply to a questionnaire by next February 1. Their answers will be studied by the IOC in order to help the IOC Executive Board to select a short list of the cities by next June 23 that will become candidate cities. Those on the short list will move on to Phase 2.
During Phase 2, known as the candidature procedure, the candidate cities will be requested to submit their candidature file: an in-depth description of their Olympic project, and prepare for the visit of the IOC Evaluation Commission. That file has to be in by January 10, 2007. The Evaluation Commission will make a technical assessment of each candidature, and visit each city from then until April, 2007 and publish a report in June of that year, one month before the election of the host city, for IOC members to review before their vote.
Originally published to Morgan:News:2010:Gold subscribers on July 29, 2005
Morgan:News:2010 |VANOC| #1137
ADJACENT RETAIL, OTHER THAN WHAT'S THERE, NOT IN THE CARDS FOR WHISTLER SLIDING CENTRE
The director of Sliding Sports for the Vancouver 2010 Winter Olympic Organizing Committee (VANOC), Craig Lehto, says budget constraints for development of the Whistler Sliding Centre prevent VANOC from incorporating adjacent retail as part of the Centre's legacy business plan.
"It's hard to have the capital now to do that, to be honest with you, to really develop retail and commercial applications. We have applications we could attract ourselves to make money, but it's pretty hard for us right now to capitalize that. So our priority is that [the Centre] works for legacy and it works for the Games," Lehto says.
Adjacent retail or other business operations could have the ability to provide a steady source of revenue to the WSC after the Winter Games are over, and, since the plan is to help support the economics of running the WSC through a trust set up by revenue from the Games and administered by the Whistler Legacy Society, the revenue stream would reduce the drawdown on the fund.
There are currently two organizations working off the access road to the WSC, the Canadian Snowmobile Association, which runs snowmobile and ATV tours in the area, and Zip-Trek, which provides specialty outdoor activities on a retail basis. "We think the track will work really well with them. We've talked about those two organizations may be included in the [Centre's] Guest Services building, and have that as a kind of 'Gateway to Adventure' that isn't ski-related in the area."
Lehto says VANOC has put a lot of work into ensuring the two organizations can continue their operations, even while it is turning their back yards into a major construction zone. "Absolutely. Every plan that we have, for the entire site, and there are zillions of sheets, has the fact that we're maintaining access for their operations printed right on them. It never escapes anybody's mind that we are keeping access areas open for them."
Originally published to Morgan:News:2010:Gold subscribers on July 29, 2005
Morgan:News:2010 |Government| #1139
BC 2010 SECRETARIAT TO LAUNCH PROMOTION OF ITS PROJECTS AND PROGRAMS THIS FALL
The BC Olympic and Paralympic Winter Games Secretariat, which is part of the BC government's Ministry of Economic Development, will begin promoting the 2010 aspects of the province internationally later this year using public-relations tools.
The Secretariat will be hiring in mid-August at least one PR agency, and probably more, on an as-needed contract, known as a supply arrangement, to push what it calls "the core areas of business development, business investment and tourism." It says that for this campaign, it won't be doing paid advertising.
The first strategic communications plan, to cover at least two years, is required, all ready to be implemented, by September 30.
It wants the agency and its helpers to do a number of things:
- To "showcase and promote" BC as a location to visit and invest in from both business and tourism perspectives;
- To create "comprehensive, strategic, media-relations plans" to promote BC Secretariat projects and programs;
- To create separate communications-implementation plans for regional, national and international editorial media; and,
- To work with the Public Affairs Bureau in the Ministry of Economic Development so they know the media plans and programs, and can be "alerted to any outstanding issues that could arise"; and "to build and maintain strong working relationships with domestic and international media.
The Secretariat says that the plan could involve "multiple firms to target specific international media," based on the planning, plus the agency will also be required to do event planning and promotion in various markets.
Although the Secretariat has 2010 and aspects related to its 2010 Commerce Centre and other projects on its mind, one of the first things it wants done is promotion of BC-Canada House at the Torino Winter Olympics, which is to open in January in downtown Torino and operate until March, to international media.
Originally published to Morgan:News:2010:Gold subscribers on July 29, 2005
Morgan:News:2010 |IOC| #1138
SEVEN CITIES IN BIDDING PROCESS FOR 2014 WINTER OLYMPICS -- AND TO BE PART OF 2010'S LIFE
The International Olympic Committee (IOC) reports that the national Olympic committees of seven countries have filed applications for a city in their jurisdiction to host the 22nd Olympic Winter Games in 2014.
The cities, in alphabetical order, are: Almaty, the capital of Kazakhstan in central Asia; Borjomi, in the former Soviet republic of Georgia; Jaca in Spain; PyeongChang, the South Korean city which narrowly lost to Vancouver to host the 2010 Winter Games; Salzburg, Austria, at the northern boundary of the Alps; Sochi, a well-known winter sports city in Russia; and Sofia, the capital of Bulgaria and located at the foot of Mount Vitosha. the committees had until midnight, Switzerland time, July 28 to notify the IOC that a city within their jurisdiction was interested in applying.
The applications start a year-long process of technical assessment for each of the cities that culminates in a decision in Guatemala City in July 2007 by the International Olympic Committee on which one will be approved. Representatives of all of those cities will also be in and out of Vancouver and Whistler during the next two years to get tips on how best to organize their responses to the IOC's assessment process. They'll also all be in Torino, Italy, next February, along with the Vancouver 2010 Winter Olympic Organizing Committee (VANOC), to observe the operation of the 2006 Winter Games. The winning nation will be heavily involved behind the scenes of the 2010 Winter Games, and take part in Vancouver's closing ceremonies.
Phase 1 of the IOC's two-step process, known as the candidature-acceptance procedure, involves a thorough review by the IOC of each city's potential to organize the 2014 Olympic Winter Games. Cities will be asked to reply to a questionnaire by next February 1. Their answers will be studied by the IOC in order to help the IOC Executive Board to select a short list of the cities by next June 23 that will become candidate cities. Those on the short list will move on to Phase 2.
During Phase 2, known as the candidature procedure, the candidate cities will be requested to submit their candidature file: an in-depth description of their Olympic project, and prepare for the visit of the IOC Evaluation Commission. That file has to be in by January 10, 2007. The Evaluation Commission will make a technical assessment of each candidature, and visit each city from then until April, 2007 and publish a report in June of that year, one month before the election of the host city, for IOC members to review before their vote.
Originally published to Morgan:News:2010:Gold subscribers on July 29, 2005
Morgan:News:2010 |VANOC| #1137
ADJACENT RETAIL, OTHER THAN WHAT'S THERE, NOT IN THE CARDS FOR WHISTLER SLIDING CENTRE
The director of Sliding Sports for the Vancouver 2010 Winter Olympic Organizing Committee (VANOC), Craig Lehto, says budget constraints for development of the Whistler Sliding Centre prevent VANOC from incorporating adjacent retail as part of the Centre's legacy business plan.
"It's hard to have the capital now to do that, to be honest with you, to really develop retail and commercial applications. We have applications we could attract ourselves to make money, but it's pretty hard for us right now to capitalize that. So our priority is that [the Centre] works for legacy and it works for the Games," Lehto says.
Adjacent retail or other business operations could have the ability to provide a steady source of revenue to the WSC after the Winter Games are over, and, since the plan is to help support the economics of running the WSC through a trust set up by revenue from the Games and administered by the Whistler Legacy Society, the revenue stream would reduce the drawdown on the fund.
There are currently two organizations working off the access road to the WSC, the Canadian Snowmobile Association, which runs snowmobile and ATV tours in the area, and Zip-Trek, which provides specialty outdoor activities on a retail basis. "We think the track will work really well with them. We've talked about those two organizations may be included in the [Centre's] Guest Services building, and have that as a kind of 'Gateway to Adventure' that isn't ski-related in the area."
Lehto says VANOC has put a lot of work into ensuring the two organizations can continue their operations, even while it is turning their back yards into a major construction zone. "Absolutely. Every plan that we have, for the entire site, and there are zillions of sheets, has the fact that we're maintaining access for their operations printed right on them. It never escapes anybody's mind that we are keeping access areas open for them."
Originally published to Morgan:News:2010:Gold subscribers on July 29, 2005