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Morgan:News:2010 |Moguls| #1403Here are three moguls we ran into today:
SURREY MUNICIPALITY TO SEND OFFICIALS TO TORINO- Surrey has joined the growing list of British Columbia communities to send government people to the Winter Olympics in Torino, Italy, next month. In Surrey's case, the idea is to explore hosting and economic development opportunities for the 2010 Olympics. Council unanimously approved C$30,000 to send Mayor Dianne Watts, Councillor Linda Hepner and the municipality's manager of Sport Ventures And Athletic Events, Gerry De Cicco, to garner interest by other nations' teams in using Surrey venues for athletes to train for the 2010 Games. For instance, there is the South Surrey arena, which has an Olympic sheet of ice that could be used by figure skaters. De Cicco suggests that Surrey's state-of-the-art training facilities, the proximity to VANOC venues, and its location relative to Vancouver's International airport and the U.S. border, as well as Surrey's size and cultural diversity, could all be factors in boosting Surrey's chances.
COC READY FOR AVIAN FLU AT OLYMPICS
- One of the contingency plans drawn up by the Canadian Olympic Committee for the 2006 Torino Winter Games next month is to deal with the possibility of an avian-flu outbreak during the Games. Medical managers have purchased enough of the drug, Tamiflu, to supply the entire Canadian group -- the athletes and their coaches and other support officials -- for 24 hours, should it be necessary, and there is an evacuation plan devised should that be needed. So far, the nearest outbreak of the flu to Italy has been in Turkey, and only 18 people, all working closely with birds, such as chickens, have contracted the disease.
FLIGHT OF THE PHOENIX
- Linda Coady was appointed vice-president of Sustainability for VANOC in April, 2005, and she describes what it's like to work at VANOC so far: "Well, you're operating before all of your systems are running. It's like being in a plane, in mid-air, and knowing that someone is still working on the engine. If you work for a corporation, you can imagine how hectic that can be. If you're working for a non-profit, it's business as usual." She also adds that it took her a short time to realize that she was VANOC's go-to person on sustainability. "My very first day of working for VANOC was when the IOC Commission was in Vancouver to review our progress, which they do twice a year, and I was in the meeting, sitting at the back of the room making notes. I remember thinking, 'This is great, I don't have to do anything.' and considered it was just part of my job orientation. The premier of BC was there, and the mayor of Vancouver was there, the Prince of Orange [one of the Commission] was there, and Jack Poole and the leadership of VANOC was there. And they all started talking about sustainability in about the first three minutes. 'Boy,' I thought, 'these guys really care about it. My way is paved.' And then John Furlong, our CEO, got up and said he was pleased to report that VANOC had a Canadian expert on sustainability who would be helping them. I thought, 'Wow, do I ever need an expert to help me.' I remember picking up my pen to take down the name, when I realized he was introducing me."
Originally published to Morgan:News:2010:Gold subscribers on January 15, 2006
Morgan:News:2010 |VANOC| #1402
HOW SUSTAINABILITY IS TO WORK THROUGHOUT THE VANCOUVER OLYMPIC GAMESThe vice-president of Sustainability for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC) says the organization will be implementing a "sustainable purchasing initiative" as just one of the things it will be doing to deliver on its promises for the Games.
Linda Coady says the concept is expected to be embedded into VANOC's purchasing policies this year. For suppliers, she says, there will be "some interesting collaborations surrounding the sustainability concept." Everybody else, including VANOC's corporate sponsors, should also pay attention, she says, to the development later this year of a sustainability sub-brand for VANOC, "and sign up for those values, and do something in your business or your personal life that speaks to them." She expects there will be "stakeholder consultations" around establishing the sub-brand. "I would hope those opportunities will be there for people, beginning in 2007."
Coady also says VANOC will report annually, and publicly, on how well it is meeting its sustainability goals and targets. "We want all of our buildings and venues to be LEED-certified, for us to have zero-point emissions and a focus on public transportation. "We're looking at a software tool that was developed here in Vancouver called 'See it'. You would be able to go to our web page, click on sustainability icon and get a report card on where we're at on our key commitments. We're trying to integrate it into our management and compensation systems. You'll also be able to see our specific targets, once the web site is set up."
VANOC's sustainability commitments, she notes, are not up for negotiation. "They were developed during the bid. For better or worse, the things that are there and are not there. But we are into engagement and collaboration on how to achieve those goals. It's not what is on the table for our strategic planning in 2006, it's how. It's the way we maintain our focus."
And, she confirms, there will be preference given to suppliers who provide employment to Vancouver's three inner-city communities targeted by VANOC through its participation in the Vancouver Agreement. "We're using an inner-city caterer, and Mills Basic for paper supplies, and we go through the Social Purchasing Portal. We're channelling some of our purchasing through there to create opportunities." She says, however, that VANOC is not yet down the detail of what qualifies as an inner-city supplier, such as whether a company has to have its main operations there, or whether it might simply have some operations within the boundaries of the three areas. "And we're also using the Building Opportunities with Businesses Inner City Society," connected through the portal.
Coady admits she is having trouble philosophically with an inherent conflict between Games sponsorship, which is connected with exclusivity and branding, and sustainability, which incorporates inclusivity and multi-party agreements. It creates tension internally, she says. "The Olympics business model is based on exclusivity, where sponsors get the benefits of their sponsorship, and it's absolutely key to the success of the Games. So we have to find a way of dealing with that internal tension."
She'd personally like to unite the environmental and sustainability sub-brands of the 2008 Beijing Olympic Summer Games and the 2012 London Summer Games, so that it could be seen as an global, international concept that unites the Games. "But organization committees are beasts unto themselves -- and there are lots of rules." Coady met with the London Organizing Committee last month to suggest the possibility, but she says they are still in their early stages, and she hopes to meet with the Beijing committee in 10 or 11 months on the same topic. "They're doing some innovating things on the environment, and money is no object."
VANOC's sustainability concepts are built into almost every supplier contract that VANOC issues, and they're often written either in legal language as part of the proposal request or part of how a proposal is judged, since how it's construed is specific to the type of job VANOC wants done. Those concepts are on VANOC's web pages dealing with suppliers, but Coady says they will evolve through 2006. It has also prompted the organization to set up a series of protocols -- with more to come -- on how its staff and their decision-making are to involve BC's aboriginal and low-income sectors. In short, those who deal or hope to deal with VANOC -- suppliers, service providers, contractors, consultants and government at every level in Canada -- need to pay close attention to what is in VANOC's sustainability file. Payments, contract fulfillment and court actions could hang in the balance if you don't.
A pragmatic example: Even before Coady was hired, VANOC's senior vice-president of Venues, Steve Matheson, and senior vice-president of Planning, Terry Wright, steered the organization through an detailed inspection of its own core values as VANOC sought environmental certificates from the federal and BC governments so it could start construction of its C$100 million Whistler Nordic Centre and its C$60 million Whistler Sliding Centre. That extensive -- and expensive -- inspection included reviews of the environmental, economic, social, cultural, heritage and health effects of the project. They also involved extensive participation by the public through open houses and a public feedback system, key aboriginal groups, specific municipalities and regional districts affected, as well as the federal and BC governments and their agencies,
Sustainability is the kind of concept that could mean so much that it ends up meaning either nothing, or whatever somebody wants it to mean. Many people think of it from a range of viewpoints to mean a blend of environmental conservation, recycling, global warming, quality of life, world hunger, "living within our means", intergenerational equity (preventing one generation from using the resources of a following generation), "think globally, act locally", matching the rate of consumption to the rate of renewal, triple bottom-line accounting (in which environmental, social and economic aspirations are all equally important) or non-financial reporting, with various mixtures of racial equity involving aboriginals that's specific to BC's situation.
She also points to a definition endorsed for business by the Dow Jones Index: "Corporate sustainability is a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments."
Fortunately, Coady has a much more specific definition, one that she's using for VANOC and which is borrowed from the Dow Jones Index. It can best be pictured as the "powerful place in the centre" of three overlapping spheres containing social, economic and environmental issues. At VANOC, she says, sustainability means, "We'll manage the social, environmental and economic impact and opportunities associated with our Games in ways that will create lasting benefits, globally and locally." She adds, wryly, "It helps to keep these things as simple as possible."
For her model to work, she says, a decision by people in charge of using capital at VANOC has to provide value in all three spheres, even though that value -- and its benefits -- may not be apparent within the time that VANOC is in existence.
Coady, 53, is a cheerful, optimistic person, with a wry sense of self-deprecating humour. People, when asked about what sustainability means to them, she says, they seem to think "it has a lot to do with stakeholders in meetings where they serve orange juice and muffins."
But Coady says the idea of sustainability "speaks to a lot of core values." She also notes that age is a major factor in being behind the concept. "I think it's not well understood by the senior generations because it speaks to the next generation. The younger you are, the more likely you are to identify with the core values associated with sustainability." So much so, she says, that one younger critic in an audience at which she gave one of her first presentations on her job told her that it was, "a complete oxymoron to mention the Olympics and sustainability in the same breath."
Coady, who has been to a lot of those orange-juice-and-muffins meetings, is well-known in British Columbia's forest, aboriginal and environmental sectors for her work on what began as a set of troubling forestry environmental issues 20 years ago, but which melded into a range of related Canadian social and aboriginal issues in the 1990s. She was the first person appointed to the new managerial job of vice president of Environmental Affairs for the giant Vancouver-based forestry company, MacMillan Bloedel in 1994, at a time when some of those issues had sparked considerable protest that was verging on dangerous in the forestry sector.
When MacBlo was purchased by the international forest giant Weyerhaeuser, she became its vice-president of Environmental Enterprise. She chaired a coalition of BC coastal forest companies that, in turn, worked with a range of forestry opponents, mostly environmental and aboriginal groups, during those years, and eventually reconciled their demands with the companies' corporate practices, and established a range of agreed conservation goals. In 2001 she received a BC Ethics in Action Award for leadership in corporate social responsibility. A year later, she received a special award from the Forest Products Association of Canada for her work on resolving conflict between conservation and management of coastal old growth forests. By this time, she had moved into the non-profit sector by taking the job of the first vice-president of sustainability in Canada for the World Wildlife Fund.
She was working in that position when she went to a breakfast presentation that changed her life yet again. "I went to a morning presentation at the Fraser Basin Council meeting about a year ago," she says today, "and [VANOC CEO] John Furlong was there, giving his presentation on Vancouver 2010. He talked about the sustainability vision that formed part of the bid. And he announced they would be hiring a vice-president of sustainability. I sat in the audience thinking, 'Wow! I'd love to do that."
Coady was appointed vice-president of Sustainability for VANOC in April, 2005. Coady sees her job, which has involved mostly planning during the past 10 months, as a set of opportunities. "It's a remarkable opportunity for Vancouver, Whistler, British Columbia and Canada, and it aligns well with public values in this region and in our country. It's also a remarkable opportunity for us to set some bars or benchmarks, to create some learning opportunities, and there's also a remarkable opportunity for us to collaborate with London 2012 on sustainability."
But she points out, there's still that airplane-engine issue. "The challenge for VANOC, of course, is how to make sustainability do-able, understandable and accessible for people in a hallmark event. In this type of event, there are two cardinal rules of operation, a built-in, DNA-type constraint: there isn't enough time, and there isn't enough money."
Those two underlying operational rules combine with one other rule that's unique to sustainability that forces Coady, with her years of experience, to take a specific approach to how VANOC will run its own sustainability practices. These are practices, by the way, that will pervade every function of the organization as it grows over the years, how it builds or renovates its venues, how it runs the Games and, in the last three quarters of 2010, how it shuts them down.
And the third rule that constrains how she and the VANOC method of sustainability works? "In many ways," she points out, "there is a dilemma that lies at the heart of the governance of the Games and sustainability -- regardless of whether the context is corporate, non-profit or personal: the people who make the key decisions on something to do with capital are not the people who benefit, in the long run, from the specifics of those decisions. You've got multi-truncated decision-making; there are people making decisons at one end and people getting benefits at the other end that might be quite far removed. So there's always a gap in the middle in sustainability governance, regardless of the variables involved. The best tools that I've seen or read about for bridging that gap is to take a systems-based approach, and set up alliances between diverse interests. Those are the two critical tools, and they're values-based."
Why set up the systems? Simple: As 1,500 days between now and the end of the Games are counted off, VANOC staff won't have time to invent the wheel as they go. There will be too much going on, and too quickly, to do that. They have to set up the systems now for implementing all of their sustainability issues, and to think through how they'll work, so they'll be in place when the time comes to use them.
Why set up the alliances? Simple: VANOC will be essentially shut down by the summer of 2010 -- "We go poof the day after the Games end," is the way Coady puts it. "We will hand the baton off to those local groups." Those organizations in those alliances will be given the responsibility of realizing, holding or extending the benefits of the decisions the people in charge of spending VANOC's capital made in the beginning and during the evolution of the Games. Those are the organizations that will bridge the sustainability gap.
In many ways, Coady and the Olympic industry are still feeling their way through the minefield of sustainability. The IOC didn't adopt its third, environmental, pillar of its own Games business model until the 2000 Summer Olympics was held in Sydney, Australia, which used environmental aspects as a major theme. It had been focused on sports and culture for the several decades of Games before that. The 2002 Salt Lake City and 2004 Athens Summer Games extended that aspect, but it's still evolving. The 2006 Torino Winter Olympics incorporated a range of sustainability principles into its operations -- principles that are primarily environmental but with a secondary, social segment, and the 2008 Beijing Summer Games is incorporating, it its own unique way, economic and social responsibility into its Games planning. But the Vancouver/Whistler Games was the first IOC franchise to formally adopt the full concept of sustainability from the beginning, and incorporate it into its bid, and now into its planning and operations. The first summer Games to do so is the 2012 Olympics, to be held in London, England.
There is now an Olympic Games global indicator and monitoring project that is running at the headquarters of the International Olympic Committee in Lausanne, Switzerland. Each set of Games is required to report on how well it did -- and is doing -- to that monitor. "If you look at the plans with Beijing, Vancouver and London," says Coady, "there is a real and concerted effort to engage directly with citizens and business."
Sustainability at VANOC, one of the organization's 59 functions, includes the VANOC's multi-party agreements with governments, inner-city and aboriginals, but it is also the only VANOC function that is a core corporate value, plus it has senior management leadership -- and accountability -- to implement it.
Coady says that she has spent quite a bit of her first 10 months setting up the architecture of the VANOC Sustainabilty function, what she describes as its "DNA." That includes hiring some staff to implement the sub-functions. "Now, in 2006, we're going to be developing our strategic framework for implementing the strategies that will help us achieve the goals outlined in the commitments and operations. It will all be about a Games-based management system and, because we're all about sustainability, we've got 2020 in our vision of what we want to do. This year will be about setting up the management, governance and reporting systems to operationalize the commitments and measure the results."
At the heart of this year, though, she says, are the partnerships and alliances that need to be solidified. "That will also be focused on mobilizing support and resources, because there won't be enough time or money later." And she says, the other major component of her job this year will be what she calls "social marketing, and engaging individual citizens and business."
Coady says that some of what she calls "the more exciting opportunities around sustainability at VANOC "may not come until 2007 and 2008, such as educational aspects as well as the personal and business engagement."
"We will be judged -- and technical marks count," she points out, using an Olympic sports analogy. "And my message internally at VANOC is that if we don't get our venues done in a way that's credible, and sustainability criteria and attributes respected, if we don't have our operating systems set up in a way that's creditable, we lose the right to play at the higher levels. It's about walking your talk. And it's tough, because of the escalation in the construction costs. Let's make sure we get those sustainability attributes built into the venue design and the planning for operations. And this is the year that all has to happen, or it won't come out the other end. And the real prize for these Olympic Games is the transformative opportunities, by providing people with tangible solutions that create value in more than one context, which they can incorporate into their individual and organizational lives."
Coady says her years of work with forest companies is driving her concepts of a systems-based, process-oriented method. "I'm saying internally that this is the way we need to go, and to be accountable for the results."
One of the outgrowths of what will happen this year, she says, is the development of a Games sub-brand focused on sustainability; the IOC allows for the development of a sub-brand for each Games. For example, she says, London's slogan is "One Planet Living". Beijing is also adopting one, based on environmental themes, and she says that combination will allow for collaboration between the Games on sustainability.
BACKGROUNDVANOC PROMISES: Coady says, from her perspective, there are five main, strategic components to VANOC's promises to the IOC:
1. Unprecedented aboriginal participation: "This is at the top of the list, and it's not a high bar to meet in the Olympics movement. I think it's fair to say that indigenous people have not participated to a significant degree in Olympic Games elsewhere in the world, although there was more participation at Salt Lake and Sydney. We hope to take that a bar further."
2. Economic opportunities, social and environmental: "That includes the whole concept of green buildings and design."
3. Inner-City Inclusion: "A special Memorandum of Understanding was set up as part of the bid process to manage the impacts of the Games to be sure to create opportunities for Vancouver's three inner-city communities, because they did not benefit from Expo 86 [a major transportation-themed exposition in 1986 that was held in downtown Vancouver]," says Coady. The three include the Downtown East Side, South Main Street and Mt. Pleasant. VANOC is a signatory to the Vancouver Agreement, which includes the City of Vancouver and has a budget of several million dollars, including C$2 million from VANOC sponsor Bell Canada. "We have some innovative strategies for dealing with employment in inner-city communities, such as supply-contract preference," says Coady.
4. Helping people make a connection between sport and healthy living.
5. Performance management and reporting systems.
There were also a set of values -- a vision, a mission and a set of values -- that were adopted by VANOC Board of Directors that also oversee how its sustainability principles are implemented. In both the Vision and Mission Statements, the concept of sustainability is built right into them.
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NETWORKING: Coady says that she and VanCity, Canada's largest credit union and which is based in Vancouver, are working on creating economic opportunities for the inner-city as part of her brief. Bell Canada provided a C$2 million grant through the Vancouver Agreement, and she says she and her staff are working on having VanCity commit in some way to the project. She is also working with a group of corporate and quasi-corporate buyers to set up what she calls a "sustainable productivity network" to deal with purchasing practices. She is also working closely, she says, with the head of 2010 LegaciesNow, Marion Lay, because that society was set up and initially funded by the BC government to help with a province-wide legacies development. "Most Games organizing committees, such as Australia's," says Coady, "don't start thinking about legacies until about 12 months out. We have learned from the experience of other Games that we need to build the legacies into venue and operational planning."
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CARBON STRATEGY: The Torino Olympics worked out the amount of environmental emissions its Games and their development would produce and then made arrangements with other countries to set up offsets for those emissions, Coady says she is still too early in her operational planning to says VANOC would do something similar; that would happen in 2007 or 2008. "We're looking at our carbon strategy and we're definitely committed to carbon neutrality. We would want to have a global and a local component to our offset strategy," she says. "British Columbia is different from Italy, because we've got block forests here, and we've got a lot more options around how we might put it together. Sydney and Salt Lake City started offsetting carbon production, and investing in energy-efficient projects in developing countries is a common way to do that. But we're talking the view right now that we're going to, before developing our offset strategy, to try to minimize emissions and conserve. We'd like to go lower than other games in reducing emissions. And we also have more options around alternate energy sources here in Vancouver that they do in other places. We hope to maximize the use of fuels that don't emit, to begin with, and then we'll look at the carbon strategy and how to offset. We know there's going to be such a program for sure because there are some types of fuel use, such as using airplanes, that you can't reduce. And we're looking at the big windmill proposal in the Squamish-Whistler corridor. We also want to showcase BC and Canadian technology on emissions reduction."
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There are two legacy protocol agreements yet to be signed with VANOC; such agreements have already been signed with two of the four host aboriginal groups, the Squamish and the Lil'wat, as well as a unified agreement between the four, acting as a group, and VANOC. The remainder include agreements with the Tsleil-Waututh and the Musqueam. "We have an agreement in principle, but it's not finalized. We hope to have them done by the end of this year." Coady says VANOC also has "an aspiration" to focus on aboriginal tourism and sport, with a focus on youth, for BC and Canada through the torch relay and through legacies. "We want that torch to land in aboriginal communties, and that aboriginal youth in those communities have a chance to participate in the torch run."
RESOURCESOur story last year about VANOC's vision, mission and values:
'CEO Furlong says his senior management team has established Committee's culture and 'brand essence''
[Morgan:News:2010:Number:1372; Published on Friday, December 16, 2005]
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The Social Purchasing Portal mentioned by Coady to help VANOC find companies in the Vancouver inner city that would qualify for preferential supplier status under VANOC's sustainability agreements:
www.ftebusiness.org/home.cfm
Originally published to Morgan:News:2010:Gold subscribers on January 15, 2006
Morgan:News:2010 |Moguls| #1401Here are three moguls we ran into today:
VANOC'S SUSTAINABILITY VP TO SPEAK AT BIG ENVIROMENTAL CONFERENCE IN MARCH- The 2006 version of the Globe Environmental Conference and Trade show will include VANOC's vice-president of Sustainability, Linda Coady, in its roster of keynote speakers when it is held from March 29th to the 31st at the Vancouver Trade & Convention Centre. The event, the ninth, is held every two years in the city. Organizers this year are expecting more than 10,000 participants, about 2,000 conference delegates and about 400 exhibitors, all representing about 75 countries. There are four main themes: Finance and Sustainability (with a focus on the investment industry, corporate reporting, regulation and policy, as well as business practices). Other themes include: Corporate Sustainability; Energy and the Environment; and, Building Better Cities.
ESTIMATES OF VANOC VOLUNTEER COUNT GROW
- VANOC, as continues to refine its operating requirements, has increased the number of volunteers it feels it will need to run the Games when they open in February, 2010. The initial thought was that it might take as many as 35,000 to 40,000, but that was whittled down about 18 months ago to 25,000. Now, as the Torino Winter Games is about to begin in Italy, observations of what is required there and additional planning at VANOC headquarters about how venues will be constructed and operated has prompted the latest adjustments. The latest word is that 28,000 will be needed in Vancouver and Whistler. The process for vetting, training and accrediting the volunteers is expected to begin in 2007, under VANOC's Human Resources department. Part of the C$110 million sponsorship of VANOC by the retailer, HBC, is to design and outfit the volunteers with the necessary uniforms and other clothing.
ESTIMATE OF BROADCAST VIEWING HOURS FOR 2010 GAMES OFFERED
- The International Olympic Committee looks after the negotiations for the broadcast rights to all of its Games franchises. As far as VANOC is is concerned, the IOC has already settled with NBC as the American rights holder, the European Broadcast Union for all of that continent's countries (except Italy) and CTV as the host country's broadcaster. Negotiations went on hold a few months ago due to some political issues in Australia, and at last word talks continue or have yet to be held with Japan, South Korea, China, southeast Asia, the Indian sub-continent and South America. However, the current estimate for the expected coverage of the 2010 Games: 13 billion world-wide viewing hours.
Originally published to Morgan:News:2010:Gold subscribers on January 15, 2006