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Morgan:News:2010 |Moguls| #1948
Here are three moguls we ran into today:
NEW SUPPLIER EXPECTS TO HAVE VANOC-BRANDED PRODUCTS FOR SALE BY CHRISTMAS
Wilson International Products, which was granted a licence by VANOC to sell apparel with Vancouver 2010 emblems and Olympic and Paralympic brands last week, expects to have products in stores in time for this year's big Christmas buying period. "There's no deal in the world bigger than the Olympic license. There really isn't. It's bigger than Stanley Cup Finals... It is the most sought-after souvenir license that exists," Tony Wilson, owner and founder of the Richmond-based company, told the Richmond Review newspaper. Wilson International will imprint and embroider T-shirts, sweat shirts and hoodies with Olympic logos and sell them to souvenir shops across the country. Wilson expects to sell "millions of garments" relating to the Games between now and 2010. "That is not an exaggeration. That's not a hype," the 64-year-old businessman told the newspaper. "We're looking at what happened in previous Olympics." Prices are expected to be what other prime sports-branded clothing charge. Wilson, who has 35 employees, figures the company will be able to handle the new workload at first, but as the Olympics get closer, he expects his staff and equipment to double, and that it might have to contract-out some work to keep up with demand. "We can't let this interfere with what we do on a day-by-day business," he reportedly said Wilson. He added that his company has to be maintain the rest of its business, because as soon as the Games go, they're the ones who will keep his firm going.
177 PROPONENTS VY FOR JOB AS VANOC MASCOT DESIGNER
With less than 24 hours remaining before tomorrow's deadline, VANOC says so far 177 proponents have expressed an interest in submitting a proposal for a mascot for the Olympic or Paralympic Games, or both. The expressions of interest including credentials and a portfolio of previous work. So far, 151 of those have been received from Canadians, with 72 from British Columbia, 48 from Ontario and the remainder from various places elsewhere in the country. International submissions were received from Australia, Austria, Brazil, France, Italy, Japan, the United Kingdom and the United States. During the five weeks of open call, the VANOC's application documentation, which requires proponents to be professional designers, was downloaded from its website more than 3,800 times. Meanwhile, about 1,900 visitors to the website participated in an on-line poll offering their views on the best mascots. VANOC has also received hundreds of e-mails and suggestions for them. VANOC says that all of the public feedback on the mascot program will be provided to the designer or design team as part of the input for consideration during the design process, which still has several months of evaluation to run.
VANCOUVER CITY NAMING POLICY SHOULD KEEP EYE ON OLYMPIC REQUIREMENTS, SAYS REPORT
Vancouver City staff have recommended to council, which is in the process of developing an updated policy on naming rights for various City assets that such a policy needs to take into account requirements for events such as the 2010 Olympics and Paralympics. Staff note that the organizers of more and more large-scale events that include city buildings. "As part of these arrangements," says a council advisory document, "the City may be required to comply with certain event hosting obligations some of which may involve signage. It is therefore important that any policy with respect to naming not preclude the City's ability to host such events. In particular, the 2010 Olympic and Paralympic Winter Games may provide both opportunities and constraints relative to naming and signage. While there may be opportunities to secure a naming sponsor seeking a high profile presence during the Olympic period, the City has certain obligations as a Host City [for the Olympic Games] to ensure a [site clean of commercial signage] on City-owned or controlled sites which may be potential sites for Olympic-related activities -- for example rented as part of the Olympic Arts Festival -- or which may be located adjacent to an Olympic venue. Therefore, City staff recommend that as a condition of any City approval [when] naming a civic community facility, that all parties be required to agree that for a specific limited time any interior or exterior signage containing a corporate name may be covered up or removed. and any named building may be referred to by a generic or pre-naming name only." Council is expected to discuss the Naming Policy during its City Services & Budgets meeting Thursday morning.
Originally published to Morgan:News:2010:Gold subscribers on October 31, 2006
Morgan:News:2010 |Business, VANOC| #1947
FURLONG ENDORSES GM CANADA AND ITS VEHICLES IN NEWSPAPER AD
Quotes from the CEO of the Vancouver 2010 Winter Olympic Organizing Committee (VANOC) today appeared in a text-only General Motors Canada ad in the Vancouver Sun newspaper in which he endorses the company and its vehicles.
The ad is professionally written, but at the top of it, the copy reads, "By John Furlong, Chief Executive Officer, Vancouver 2010 Winter Olympic Organizing Committee (VANOC)." For the most part, the ad talks about VANOC's mission and the importance of it, or GM's contributions to sport, but about a third of the way down, the copy says, "We have some truly wonderful partners working with us, as we prepare to host outstanding Games. Our association with GM Canada, Official Partner of the Vancouver Olympic and Paralympic Winter Games, is a model example. With a presence in virtually every community across the country, GM Canada offers a line-up of high-quality, dependable vehicles that Canadians know and trust. In 2010, a fleet of GM vehicles will ensure Games participants travel safely, reliably and comfortably while contributing to a sustainable Games."
The black-and-white ad, a column wide and as tall as the broadsheet's page, was opposite a full colour ad a bit larger than half of the newspaper page for specific GM vehicle from its Chevrolet brand, which also promoted its warranty package.
That ad also contains the standard VANOC logo in colour adjacent to the GM logo, which is part of the marketing rights purchased by GMC's when it became a major sponsor. A black-and-white version of the logos appears at the top of the ad in which Furlong is quoted.
The ad's penultimate sentence has Furlong saying, "Behind every great GM vehicle is a network of proud people committed to excellence."
GM is a Tier-1 corporate sponsor of the 2010 Games, and is providing vehicles for use by VANOC staff and other members of the Olympic and Paralympic organizations and related officials. Several are already in use, including vans that shuttle VANOC staff in the city. The Vancouver Sun has an average weekday circulation of about 175,000. The ad appears fairly early in the newspaper's first section, which is among the paper's most-read sections.
BACKGROUND
Here is the full copy of the GMC ad:
By John Furlong, Chief Executive Officer, Vancouver 2010 Winter Olympic Organizing Committee (VANOC).
The Vancouver 2010 Olympic and Paralympic Winter Games represent a moment-in-time opportunity for Canadians. Blending sport, culture and the environment, the Games will bring us all together in a celebration of human achievement.
At VANOC, it's our mission to touch the soul of a nation and deliver "Canada's Games" in 2010 -- for Vancouver, Whistler, British Columbia and Canada. And especially for our Olympic and Paralympic athletes, who embody the true spirit of possibility that resides within us all.
We have some truly wonderful partners working with us, as we prepare to host outstanding Games. Our association with GM Canada, Official Partner of the Vancouver Olympic and Paralympic Winter Games, is a model example. With a presence in virtually every community across the country, GM Canada offers a line-up of high-quality, dependable vehicles that Canadians know and trust. In 2010, a fleet of GM vehicles will ensure Games participants travel safely, reliably and comfortably while contributing to a sustainable Games.
GM Canada also has an important legacy of supporting Canadian athletes and amateur sport. It's GM's "Making Dreams Possible Program", which supports the unsung heroes of the Olympic Games -- the coaches who dedicate themselves to improving the performance of our Canadian athletes -- is just one example.
Behind every great GM vehicle is a network of proud people committed to excellence. We're proud to have such supportive travelling companions as we continue our adventure on the road to 2010.
Originally published to Morgan:News:2010:Gold subscribers on October 31, 2006
Morgan:News:2010 |Moguls| #1948
Here are three moguls we ran into today:
NEW SUPPLIER EXPECTS TO HAVE VANOC-BRANDED PRODUCTS FOR SALE BY CHRISTMAS
177 PROPONENTS VY FOR JOB AS VANOC MASCOT DESIGNER
VANCOUVER CITY NAMING POLICY SHOULD KEEP EYE ON OLYMPIC REQUIREMENTS, SAYS REPORT
Originally published to Morgan:News:2010:Gold subscribers on October 31, 2006
Morgan:News:2010 |Business, VANOC| #1947
FURLONG ENDORSES GM CANADA AND ITS VEHICLES IN NEWSPAPER AD
Quotes from the CEO of the Vancouver 2010 Winter Olympic Organizing Committee (VANOC) today appeared in a text-only General Motors Canada ad in the Vancouver Sun newspaper in which he endorses the company and its vehicles.
The ad is professionally written, but at the top of it, the copy reads, "By John Furlong, Chief Executive Officer, Vancouver 2010 Winter Olympic Organizing Committee (VANOC)." For the most part, the ad talks about VANOC's mission and the importance of it, or GM's contributions to sport, but about a third of the way down, the copy says, "We have some truly wonderful partners working with us, as we prepare to host outstanding Games. Our association with GM Canada, Official Partner of the Vancouver Olympic and Paralympic Winter Games, is a model example. With a presence in virtually every community across the country, GM Canada offers a line-up of high-quality, dependable vehicles that Canadians know and trust. In 2010, a fleet of GM vehicles will ensure Games participants travel safely, reliably and comfortably while contributing to a sustainable Games."
The black-and-white ad, a column wide and as tall as the broadsheet's page, was opposite a full colour ad a bit larger than half of the newspaper page for specific GM vehicle from its Chevrolet brand, which also promoted its warranty package.
That ad also contains the standard VANOC logo in colour adjacent to the GM logo, which is part of the marketing rights purchased by GMC's when it became a major sponsor. A black-and-white version of the logos appears at the top of the ad in which Furlong is quoted.
The ad's penultimate sentence has Furlong saying, "Behind every great GM vehicle is a network of proud people committed to excellence."
GM is a Tier-1 corporate sponsor of the 2010 Games, and is providing vehicles for use by VANOC staff and other members of the Olympic and Paralympic organizations and related officials. Several are already in use, including vans that shuttle VANOC staff in the city. The Vancouver Sun has an average weekday circulation of about 175,000. The ad appears fairly early in the newspaper's first section, which is among the paper's most-read sections.
BACKGROUND
Here is the full copy of the GMC ad:
By John Furlong, Chief Executive Officer, Vancouver 2010 Winter Olympic Organizing Committee (VANOC).
The Vancouver 2010 Olympic and Paralympic Winter Games represent a moment-in-time opportunity for Canadians. Blending sport, culture and the environment, the Games will bring us all together in a celebration of human achievement.
At VANOC, it's our mission to touch the soul of a nation and deliver "Canada's Games" in 2010 -- for Vancouver, Whistler, British Columbia and Canada. And especially for our Olympic and Paralympic athletes, who embody the true spirit of possibility that resides within us all.
We have some truly wonderful partners working with us, as we prepare to host outstanding Games. Our association with GM Canada, Official Partner of the Vancouver Olympic and Paralympic Winter Games, is a model example. With a presence in virtually every community across the country, GM Canada offers a line-up of high-quality, dependable vehicles that Canadians know and trust. In 2010, a fleet of GM vehicles will ensure Games participants travel safely, reliably and comfortably while contributing to a sustainable Games.
GM Canada also has an important legacy of supporting Canadian athletes and amateur sport. It's GM's "Making Dreams Possible Program", which supports the unsung heroes of the Olympic Games -- the coaches who dedicate themselves to improving the performance of our Canadian athletes -- is just one example.
Behind every great GM vehicle is a network of proud people committed to excellence. We're proud to have such supportive travelling companions as we continue our adventure on the road to 2010.
Originally published to Morgan:News:2010:Gold subscribers on October 31, 2006