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Morgan:News:2010 |Government| #2002VANCOUVER CONSIDERS APPLYING FOR C$206,000 TOURISM GRANT FOR FEBRUARY 2010 COUNTDOWN AND SIGNAGE
Vancouver city staff are recommending the city apply for a C$206,000 grant from the Union of British Columbia Municipalities Community Tourism Program to pay for several 2010-related items, including a three-year countdown ceremony next February.
The city's general manager of Olympic and Paralympic Operations, Dave Rudberg, says the funds would be used for the countdown celebration on February 12, as well as for three new ‘Welcome to Vancouver’ signs, and a consultant report on how the city should construction a wayfinding system for tourists to be used leading up to, during and after the 2010 Winter Games. The city would add C$75,000 to help pay for the cost of the wayfaring report if its application for the grant is approved.
Rudberg thinks there might be some donations to the projects coming from some unidentified community organizations which have "expressed an interest in collaborating on certain events." As well, he says, "sponsorships and in-kind contributions may also be forthcoming."
Rudberg says the wayfinding system of signage developed by the consultant would serve residents and visitors "in navigating between various neighbourhoods and points of interest." He expects the wayfinding strategy will focus mainly on downtown, "but may highlight neighbourhoods of interest as well as more regional attractions." But, he adds, the maps and information panels will only be set up for pedestrians and cyclists, not for vehicles. The signage wouldn't talk about the 2010 Games at first; that would be added later, as the Games neared.
The budget for signage would be C$60,000, while C$77 thousand would be assigned to the celebrations, C$62 thousand of that celibration component would be spent at the Coliseum.
The Community Tourism Program is a C$25-million program funded by the BC government that is intended to help the province achieve a government goal of doubling tourism over the next 10 years. A year ago, the city received C$225,000, which it sued for the February 2006 Olympic countdown celebrations in Vancouver, which involved three large community events, free access to public skating rinks, five ‘Welcome to Vancouver’ signs, and a groundbreaking ceremony at Southeast False Creek at the site of the Vancouver Olympic Village. Rudberg says, "The events were successful in terms of media attention and building public awareness. The city received coverage by local, national and international media, as well as a great deal of coverage by local and national radio. The number of visits to the City of Vancouver’s website also went up dramatically during the City of Vancouver’s countdown celebration week."
BACKGROUND
Vancouver's proposed February countdown celebrations include three community events. The idea, according to Rudberg, is to "generate enthusiasm about the approaching Winter Games, engage people in the countdown to 2010, and educate citizens about the legacies provided by the 2010 Winter Games." He says they also help brand Vancouver as the host city of the 2010 Winter Games, and promote the City to visitors.
Activities for the February 2007 celebration, he suggests, "may include:"
Unveiling an official 2010 countdown clock.A community event at the Pacific Coliseum, a venue for the Games.A groundbreaking ceremony at Hillcrest Park to mark the start of construction of the new Hillcrest Olympic and Paralympic curling venue.Night lighting for the Olympic and Paralympic Flags currently flying beside each other at Vancouver City Hall; and;Displaying 2010-themed street banners leading to and adjacent the city's Olympic venues.Some of the city's goals for the countdown celebrations are to promote recreation, arts and culture in the city as well as what he calls "active living." They idea is to target a young audience, so "youth activities would be a priority in the planning of this celebration and future celebrations." The city would work with staff from VANOC, Richmond and Whistler, all locations with VANOC venues to plan the celebrations. And, he says, it would "also work with 2010 LegaciesNow to leverage opportunities for legacies in sport and recreation, arts and culture and volunteerism."
Council is expected to discuss whether to give staff approval to apply for the grant on Tuesday.
Originally published to Morgan:News:2010:Gold subscribers on November 23, 2006
Morgan:News:2010 |Government| #2001
VANCOUVER STAFF RECOMMEND AGAINST SELLING NAMING RIGHTS TO CITY-OWNED OLYMPIC VENUES UNTIL AFTER 2010
Vancouver city staff have decided that they will recommend to city council next Tuesday that it not rename any of its sports facilities in east Vancouver until after the 2010 Winter Games.
The recommendation, if followed, would end the potential of the city selling naming rights for 2010 venues such as the Coliseum in Hastings Park before the Olympics.
The city's managing director of cultural services, Sue Harvey, is recommending, "In light of their upcoming use as Olympic venues, and the planning process for Hastings Park, staff recommend deferring any consideration of renaming of community sport facilities until after 2010, and then, only in the context of the Hastings Park Master Plan." Council is expected to discuss the issue on Tuesday.
Harvey reports that public opinion was strongly against renaming existing facilities -- 83% were opposed in a public opinion survey commissioned by the city, and 71% were opposed in an online survey. However, suggests Harvey, that if council still wanted to go ahead with the idea, she's recommending that the existing name be included in the overall name.
Staff have also decided it won't recommend any changes to policies about allowing exterior signage to identify a corporate sponsor of a room or area inside such a public building, since the public's opposed to that too, but if it did want to go ahead with that, only one such sign be allowed with various names on it, to prevent proliferation of commercial signage.
Public opinion was also against the use of corporate logos in such situations, although not as strongly as names -- 52% against in the public opinion survey and 65% opposed in the online survey. Apparently people felt that "logos are advertising or names that are less commercial."
Originally published to Morgan:News:2010:Gold subscribers on November 23, 2006
Morgan:News:2010 |Moguls| #2000
Here are three moguls we ran into today:
VANOC AIMING FOR MEDICAL INDEPENDENCE DURING GAMES
A report in the Vancouver Province newspaper indicates VANOC, as per previous Olympics, is aiming at being as medically independent as possible during the 2010 Games, so that it doesn't burden the existing health system. Reporter Claire Ogilvie quotes VANOC's chief medical officer, Dr. Jack Taunton, as saying, "We don't want to be bumping [patients] or jumping queues... The public is obviously concerned about that, so we want to be self-sufficient. That means we have to use our Olympic sponsors, our own budget and our own ingenuity as to how we can become as self-sufficient as possible." VANOC's total budget for this aspect, reports the paper, is C$21.8 million, with the BC government contribution C$12.8 million and VANOC's estimated spending, from its own fundraising, coming to about C$9 million of the total. In previous winter Olympics, Kodak, as an international sponsor, provided medical imaging equipment and other technology, however the company has not yet decided whether it will renew its sponsorship and repeat its Torino supplies for the Vancouver Games. VANOC's plans call for a polyclinic -- a full field-hospital type of medical operation -- at the Vancouver and Whistler Olympic Villages. Ogilvie reports VANOC has had 1,700 volunteers apply to work the medical side of the Games, although other reports indicate it has not yet begun to recruit them. She also reports that Taunton felt a main lesson for VANOC from the 2006 Torino Games, was to stay outside of the public health system as much as possible. She quotes him as saying that, "In Torino... they used an MRI in a hospital, so the quickest they could see anyone was four hours, even on a priority basis." Ogilvie quotes Torino statistics that indicate 1,198 people used a hospital there, 56% of them were part of the workforce, 13% were athletes, 12% were spectators, 10% were from those helping to put on the Games and about 8% were media.VANCOUVER STAFF PROPOSING SEMIS ALLOWED TO SERVICE OLYMPIC VILLAGE STORE
Vancouver's Engineering Services department says it is planning to report to the city council's Transportation & Traffic Committee the staff recommendations for truck access to the proposed grocery store approved for the city's Olympic Village site. There's been a lot of discussion about how best to control commercial truck traffic in the area, both before, during and after the 2010 Games, with a lot of deference given to bicyclists. In general, semis up to 15-metres (50 feet) are proposed to enter the building from Ontario Street and the new Walter Hardwick Avenue, and exit onto 1st Avenue going westbound. Smaller trucks, which are better able to negotiate the narrower streets of site, are expected to use Manitoba Street to get to the Village's commercial areas. Staff are also expected to recommend council approve installation of a "bike-permeable median" on 2nd Avenue at Ontario Street. The purpose of the median is to prevent eastbound traffic on 2nd Avenue from turning north onto Ontario to get into the Village, and to prevent traffic by vehicles on Ontario. The intersection is planned to have signals that are only activated by cyclist and pedestrian buttons. The median will have slots for bicycles to use. Staff feel that while Ontario Street, between 2nd Avenue and Walter Hardwick Avenue, will allow large trucks destined for the grocery store, the rest of traffic by vehicles on this part of the Ontario, which is supposed to be primarily a bikeway and green path, will be reduced by the median. An open house is expected to be held on December 1st to allow the public to review and comment on the truck route and median proposal.2014 BID CHIEF ASKING FOR NORTH KOREAN SUPPORT
Asian media today are reporting that Kim Jin-Sun, executive president of the 2014 Pyeongchang Olympic Winter Games Bid Committee, is now in North Korea to seek that country's support for bid. Pyeongchang is one of the short list of countries bidding for the Games. A decision is expected to be made by the IOC next summer on which city will win them. Salzburg, Austria and Sochi, Russia are also in the running. Members of the IOC's evaluation team are scheduled to visit Pyeongchang in February to review the technical aspects of its bid. The country chosen will be part of the 2010 Winter Olympics closing ceremonies, and officials and will be in Vancouver and Whistler on a regular basis leading up to the Games to observe VANOC's operation. Although tensions between South Korean and North Korea increased considerably last month when North Korean set off a test underground nuclear explosion, Kim continued with his scheduled meetings at the invitation of the Council for Reconciliation and Cooperation. North Korean International Olympic Committee (IOC) member Jang Ung earlier promised full support for Pyeongchang's bid during a meeting with South Korean officials when they were all in Torino last February for the Italian winter games. "It is hoped that a successful bid for the 2014 Olympic and Paralympic Winter Games could help bring people together and ease tension on the Korean peninsula," a statement from the South Korean bid committee said. Pyeongchang narrowly lost to Vancouver's bid for the 2010 Games.
Originally published to Morgan:News:2010:Gold subscribers on November 23, 2006
Morgan:News:2010 |International| #1999
TOROC PRESIDENT SAYS OLYMPIC EVENTS MUST BE PLANNED TO 'SWITCH ON' THE EXCITEMENT OF THE POPULATION
The president of Torino's Olympic Organizing Committee says the event that "switched on" the population of the Italian city was the Opening Ceremony of the Games last February.
Valentino Castellani, during an interview this afternoon in Vancouver, says, "We invested a lot in conceiving the Opening Ceremony, with the aim of giving to all the spectators [watching] on television, but also the people of Torino, the pride of being Italian; to give them the feeling of the excellence of our country. There were a lot of events inside the Opening Ceremony that were messages for the city of Torino and the cities of the valleys. Those were not intended to be understood by the television viewers in Asia, for instance, but the citizens of Torino got the messages. It's important to prepare, in the Opening Ceremonies, things that talk to everybody. The Opening Ceremony was the switching on of the city, of the spirit. Something magic happened."
Castellani said that, despite the years of planning for the Games and the events that surrounded them, it was decided the day after the Opening Ceremony to create two "White Nights", where the city's shops, restaurants, businesses and tourist-related institutions, such as museums, stayed open overnight on the second and third Saturdays during the Games; crowds thronged the streets. "It created security problems and organizing problems that were not so easy to be dealt with... but that was for the population. It was a celebration for the population. You have to invent something to switch on the passion that I believe is also in Canadians."
Castellani, a telecommunications engineer who was mayor of Torino for two terms, including when the city decided to bid for the 2006 Winter Olympics, noted that about one million spectators arrived for the Games, and they stayed an average of four days. He said they had, generally, tickets for "one or two" Olympic or Paralympic events, and the rest of the time was available for tourism.
He said that tourism packages have to be ready and in place when they start to arrive. "You have to prepare for them offers, convincing offers. For instance, a tour of wineries, for those that are interested in wine. People who come here and who want to go to Kelowna. You have to be prepared for them a tour of wineries, to have buses that bring them, to give them the information, and so on. Or a tour for, I don't know, food in general. We organized in Torino -- but not the Organizing Committee, this is not the task of VANOC, this is the task of institutions and the enterprises of [other communities] -- you have to prepare and offer your product in the market, like wine or nature. Many communities can be involved in the Games in this way."
Castellani, talking about business and how it should be prepared by tracking the business side of the 2010 Games even though there are still three years before the Games begin, likened the event to a train heading quickly toward a destination. "It's only going by once, it's going fast, and it's passing now."
He added that, "It's not easy to have the correct interface with the bid requirements of VANOC, which is independent and neutral. It is not outside of the Games, it is one of the actors [active participants] of the Games. VANOC cannot directly help the local business communities. VANOC has to act as a company, getting the best products and the lowest cost possible, and choosing who is best [to provide them.]"
He said that local and regional companies have a competitive advantage because of their proximity to VANOC, or to the major contractors VANOC choses as suppliers or sponsors. "The proximity allows you to be informed in time, to get direct information. The physical interaction, in my opinion, is not necessarily as good as the virtual one. You get a lot of additional information. You can have a lot of additional confidence when you interact in that way."
He also said small companies have plenty of opportunities to get involved with the Games through sub-contracting with larger firms that have deals with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC). "Small companies usually have good quality products, almost always at affordable prices, but what they can't ensure, usually, are the quantities that VANOC might require. It's important to get in contact with a prime contractor [before bidding for a contract], not necessarily based in Vancouver, but also perhaps in another part of Canada. There's a mutual interest; a prime contractor needs to know that it has the possibility of using suppliers in the communities, so that it's costs are lower."
Castellani noted that the Torino Organizing Committee spent about C$850 million for goods and services in the marketplace, aside from construction. "Almost 45% of this amount went to prime contractors in the regional area. But if we add the sub-contractors, more than 60% of this amount remained in the region. And, on the whole, 84% remained in Italy, which was, to us, a very good result. There are a lot of possiblities, but you have to be prepared. The time is now. Three years ahead is the correct time to plan."
He also noted that communities that want to encourage national Olympic or Paralympic teams to train in their area and to take advantage of the money they'll spend while they are there need to invest in enticing them. Austria, Norway and Sweden have already made their decisions about where their national Olympic and Paralympic teams will train, and more have yet to do so.
"Nothing comes for free," he said, adding that cities and towns in Italy also invested in the test events that are scheduled, usually in the winter the year or two prior to the event. "VANOC has to test all the sports facilties before the Games. Our communities invested a lot in those events. We chose to have international events, a World Cup or continental championships. But that costs money. The additional amount of money that was needed was funded by the City of Torino, and by the regional government, because the organizing committee, TOROC, didn't have the money to do that. International teams came, all of them, at least one year before. Some of them were there even two or three years before."
The comments came during a broadcast co-sponsored by 2010 Legacies Now, the British Columbia Olympic Secretariat, the host broadcaster of the Games, CTV, and VANOC's major financial sponsor, RBC, which is heavily focused on generating new corporate business as a result of its association with the 2010 Winter Games.
Originally published to Morgan:News:2010:Gold subscribers on November 23, 2006