Morgan:News:2010 |VANOC| #2253
"CONDITIONS OF VANCOUVER 2010 MARKS USAGE FOR RETAILERS" DOCUMENT DISCUSSES "DO'S AND DON'TS" FOR VANOC LICENSEESIn light of the kerfuffle over downstream distribution of Olympic coin sets, just what is it that fully approved licensed retailers of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC) can allow, and can't allow their downstream retailers to do?
Here's the full wording of the generic "Conditions of Vancouver 2010 Marks Usage for Retailers" document that VANOC's Merchandising Department provides approved licensees of its branded products so they can provide it to their stores downstream. (The emphasis in the document is VANOC's.) Interestingly, we were unable to locate the document or a reference to it on VANOC's website:
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To Whom It May Concern:
RE: Conditions of Vancouver 2010 Marks Usage for Retailers
We are pleased to welcome your retail operation into the family of retailers that will work with our Official Licensees to help make Vancouver 2010 Licensed Merchandise available across Canada. The Olympic Brand is a powerful one, and carries with it the excitement and ideals of an unparalleled celebration of sport, culture and environment around the globe.
The power of the Olympic Brand also means there is greater potential for misuse and misappropriation. We are writing to you to outline the do's and don'ts associated with the retail sale of Vancouver 2010 Official Licensed Merchandise. Please pay careful attention to the conditions outlined in this letter, as your cooperation and compliance with these requirements is a condition of your ongoing right to purchase licensed merchandise from our Official Licensees.
We also want you to know that we take any attempts to create and/or sell unlicensed or counterfeit merchandise very seriously and we will work hard to ensure that these practices are prevented and punished.
Our goal is to ensure that the value of Official Licensed Merchandise remains strong, not only for us but also for our Official Licensees and their retail customers like you. By working cooperatively with us and by playing by the rules, you will be contributing much to the overall success of the 2010 Olympic and Paralympic Winter Games. We thank you in advance for your support and cooperation.
For the purposes of this letter, some important terminology is defined as follows:
(i) "Designated Marks" means trademarks, symbols, emblems, slogans, designs and other indicia relating to the 2010 Olympic and Paralympic Winter Games or the Olympic Movement generally, including without limitation, the Olympic symbol of the five interlocking rings, the 2010 Olympic Winter Games emblem, the 2010 Paralympic Winter Games emblem, the Vancouver 2010 word mark, any of the words "Olympic," "Paralympic," "2010," "VANOC," and "2010 Games" and any mascot, pictogram, slogan or other protected mark associated with the 2010 Winter Games or the Olympic Movement generally, all of which are owned by VANOC or the International Olympic Committee (IOC); and
(ii) "Official Licensed Merchandise" means merchandise which incorporates Designated Marks and which have been produced and distributed by authorized VANOC merchandise licensees.
Marks Usage Conditions
1. You may display and sell Official Licensed Merchandise in your retail store(s). Official Licensed Merchandise will be identified with tags that feature VANOC-branded holograms or other approved security devices. Do not purchase merchandise which you know or suspect may be counterfeit or unauthorized. Please contact VANOC at
brandprotection@vancouver2010.com to report any instance of counterfeiting or any person you know or suspect may be offering counterfeit merchandise.
2. You may conduct point of sale and store-front promotions using sales kit materials provided to you by VANOC through its Official Licensees. Such materials will allow you to indicate "Official Vancouver 2010 Licensed Merchandise Available Here" or other similar words of designation.
3. You may conduct external advertising and promotion relating to the availability of Official Licensed Merchandise for sale at your retail store(s), provided that:
(a) you do not do so in a way that implies or will mislead consumers into believing that the store(s) or business is in any way affiliated with or endorsed by VANOC, the IOC, the International Paralympic Committee (IPC), Team Canada, the Canadian Olympic Committee (COC) or the Canadian Paralympic Committee.
Without limiting the generality of the above restriction, you must not use the statement "Official Retailer of the 2010 Games" or any similar statement that would imply an affiliation between you and VANOC, the 2010 Games, the IOC or the COC. You must not send promotional materials, whether printed or electronically communicated, advertising your establishment as a "2010 Olympic Merchandise Store" or otherwise suggesting that the store or the business has an official association with VANOC or the Games;
(b) you do not use or display any of the Designated Marks in any way except in the context of displaying photographic images of the Official Licensed Merchandise itself. For greater certainty, photographic images of Official Licensed Merchandise are the only legitimate and acceptable way to show the Designated Marks.
IN NO CASE may the names and descriptions of merchandise be used separately or apart from photographs of the Official Licensed Merchandise.
You MAY NOT use depictions of the Designated Marks in text or graphic form on packaging, signage, marketing materials, or in print media, advertising campaigns, promotions, emails, icons, domain names or trade names of the Retailer's creation, separate and apart from photographs of Official Licensed Merchandise.
4. You must NOT make any commercial use whatsoever of the words "Olympic," "Paralympic," "2010," "VANOC" or "Vancouver 2010" without the express written consent of VANOC, which may be withheld in VANOC's sole discretion.
5 . You must NOT associate the Official Licensed Merchandise with any other goods (whether branded or unbranded) nor use, offer or provide the Licensed Merchandise to induce the sale of other goods, such as by combination sales.
6. You must NOT promote, advertise or sell the Official Licensed Merchandise on the Internet or any other electronic interactive multimedia or on-line service or database.
7. You must NOT sell Official Licensed Merchandise to any person who you know or suspect intends to re-sell the Official Licensed Merchandise.
8. Official Licensed Merchandise must NOT represent more than 20% of your overall product offering or retail floor space. Furthermore, you will NOT establish any Olympic-themed boutique or "store within a store" on your premises.
For the sake of clarity, Olympic-themed boutiques are defined as the segregation of a portion of your retail floor space for dedication exclusively to the sales of Official Licensed Merchandise and/or decorated so as to distinguish the boutique from adjoining retail spaces within your premises.
9. You must NOT use tickets to the 2010 Winter Games or Official Licensed Merchandise in conjunction with any type of promotion, including contests, raffles or give-aways.
10. Visa is an International Program Partner and the official payment card of the Games. Accordingly, you must NOT conduct any marketing, advertising, or other promotions relating to Official Licensed Merchandise in a manner which would create any express or implied association between the Official Licensed Merchandise and any payment card other than Visa.
Any Official Licensed Merchandise marketing, advertising or promotions that include reference to a manner of payment must refer only to Visa. For greater clarity, you may accept payment for Official Licensed Merchandise by way of a payment card other than Visa, provided that such card has not been identified in any way as being a payment method associated with the Official Licensed Merchandise.
We trust you understand these conditions and will have no problem complying with them. Should you have any questions, please do not hesitate to contact the VANOC Official Licensee for clarification.
Thank you very much for your cooperation. We wish you much success in your retailing of the Official Licensed Merchandise.
Originally published to Morgan:News:2010:Gold subscribers on April 12, 2007
Morgan:News:2010 |Business| #2252
VANCOUVER COIN DEALER ORDERED BY VANOC TO STOP INTERNET SALES OF OLYMPIC COINS BOUGHT FROM MINT WHOLESALERSA well-known Canadian coin authority and president of his own coin sales company is outraged that the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC) has ordered him to remove all references to Olympic coin sets for sale that he bought wholesale through a distributor from the Canadian Mint.
Brian Grant Duff, the owner of All Nations Stamp and Coin Shop, which operates in the Hudson's Bay store in downtown Vancouver -- HBC is a major sponsor of the 2010 Winter Olympics -- says the first he realized he was about to have a problem with VANOC was when he received a call from the organization earlier this week.
He says he thought, at first, it was a hoax, but his opinion changed when he received an e-mail from Benjy Berger, VANOC's Manager of Merchandising, on April 11. Attached to it was a document outlining VANOC's rules for retailers who have licenses with VANOC to sell Olympic-related goods, and Duff's store isn't one of them.
Berger's cover note said, "Please specifically note the rules around Internet promotion, advertisements and sales -- none of which are permitted. Please remove the Vancouver 2010 content from your website and ensure that it complies with these conditions." As he understands it, he has to remove all references from his site by Friday.
At the moment, he's responded by posting an item on his website's newsletter section, with the headline that the site has been "censored" by VANOC.
Duff says he purchased "not much -- several thousand dollars" worth of the coin sets, as have his competitors, from one of two distributors who deal with the Canadian Mint, as he has done with all of the Mint's products in the normal course of events for the past 25 years. He points out that this is the largest Olympic coin program ever offered by the Mint. And, as he always does, he offered them for sale on his company's website. He says he hasn't sold many -- "it's too early, yet; the Games are too far away" -- but that's when he recalled that representatives of VANOC, who identified themselves to him at the time, had earlier this month purchased Olympic coin collector sets from his store.
"What's not routine," he asks rhetorically, "about putting the Mint's products up on your website?" Duff, who became interested in coin collecting when he was seven, adds, "I'm an Olympic supporter. I want what's good for the city. I want what's good for kids. I see myself as a coin collector, first and foremost. I'm trying to promote coin collecting. If there are a bunch of coins out there that promote the celebration of excellence, the Olympic ideal -- and get people interested in coin collecting, then I'm all over it. But I'm now being told by VANOC that I'm not part of The Plan."
VANOC has so far acknowledged that only three of its corporate sponsors -- the Royal Bank, Petro-Canada and the Canadian Mint, through its boutique stores -- have rights to sell the collector coins sets produced by the Mint.
After learning of VANOC's objections, Duff -- who is a director of the Vancouver Numismatic Society, a member of the Canadian Stamp Dealer's Association and the Canadian Association of Numismatic Dealers -- contacted both distributors and realized that they were as surprised and puzzled as he was. "I feel like an outlaw today," says Duff. He says he's since contacted the national coin dealer's association to warn other shops such as his, and asked the Mint for clarification.
Duff also wanted to know how VANOC's licensing arrangements with the Mint and HBC would affect his store. But, he said, while Berger told him he can't discuss those arrangements, he told Duff that HBC's rights to use the Olympic brands only extends to subsidiaries that HBC owns and operates, and that's not the case with his store, either. Duff agrees that he has non-exclusive rights to sell coins in the Bay; that, under the terms of its agreement with him, it could sell Olympic coins in its Olympic boutique, but isn't doing so.
Berger also told Duff that he hoped that the issue could be resolved "without [us] having to track the distributor from which you acquired the merchandise and take further steps." Duff asks, "Am I now supposed to turn in my supplier?" Berger also said that if the Olympic content wasn't removed from the All Nations Stamp and Coin Shop web site, "We will be in touch with the Mint to follow up further."
Duff says it's clear from VANOC's reaction it doesn't want his company to sell he coin sets on line, but he wonders if he's allowed to sell his stock at all.
Typically, one of the reasons VANOC has objected to unapproved retailers selling Olympic merchandise is to deal with ambush marketing, and in part because it wants to ensure that royalties generated from the sale of such products accrue to VANOC. But Duff says he's discussing the coins and sets without claiming to be aligned with VANOC, and he assumes VANOC either has, or soon will, received royalties generated from the sale of the coins by the Mint to its wholesalers. But, he adds, "all that's irrelevant" as far as VANOC is concerned.
The Mint has said it will be producing about two dozen VANOC-related coins between now and 2010, issuing new ones on a regular basis. And Duff he has, as a result of his research since being contacted by VANOC, that there is a mechanism that would allow his company to apply to become an authorized distributor through the Mint of its coins, and it may make commercial sense for him to try that route. However, he hasn't yet had a chance to assess it, noting that while it may be possible to do it, he's not sure he wants to do business with VANOC after the way it's treated him.
Duff concludes his newsletter item with the comment, "Are we really to be blacklisted by the Mint? Does VANOC want to drive the sale of legitimate Olympic coins underground, and have dealers slide them across their counters in plain brown wrappers? Will the Vancouver Canucks contact us next and tell us we cannot offer the Mint's Canucks coin sets on our website?"
BACKGROUNDAll Nations Stamp and Coin Shop has available from the Mint:
2007 Olympic uncirculated set
2010 Olympics coin collector card
2007 - 2010 Olympic coin set
2007 Olympic curling 25¢ day of mintage coin
2007 Sterling silver $25 Olympic curling hologram
2006 Proof Olympic Lucky Loony in a Bookmark
2006 Proof Colourized Sterling Silver Olympic Dollar
2006 Olympic "Lucky" Loonie
2004 Olympic Lucky Loonie official Mint pack
2004 Unc. Canada Olympic Lucky Loonie
RESOURCES
All Nations Stamp & Coins website:
www.allnationsstampandcoin.com
Originally published to Morgan:News:2010:Gold subscribers on April 12, 2007
Morgan:News:2010 |Moguls| #2251
Here are three moguls we ran into today:
VANOC ANTI-DOPING DIRECTOR SAYS MISSION IS TWO-FOLD
Jeremy Luke, the former general manager of the Canadian Centre for Ethics in Sport (CCES), hired by VANOC as director of its Anti-Doping function, says VANOC's anti-doping mission has two main components to it. VANOC earlier reached agreement with Montreal-based CCES to help it run the anti-doping laboratory services of the Games. Says Luke, "One is to make sure we've got a cutting-edge, doping-control program [that's] consistent with the IOC and IPC anti-doping rules, which incorporate all the latest analytical techniques to maximize the deterrent [with the companion lab facility], so we can send a very strong message to athletes: if you choose to deliberately dope and you come to Vancouver, we've got a system in place to catch you. But of equal importance is that [VANOC] wants to do everything it can to inform athletes of the IOC and IPC anti-doping rules, and provide them with the resources in order for them to be able to make the right decision when it comes to doping." VANOC, he says, has a five-point, information-and-awareness program which will use existing anti-doping programs. VANOC's initial plan involves implementing part of the program during the run-up to the 2010 Winter Games with the federations of various sports that will be held at the Games. VANOC, he says, "will be bringing other staff from [the CCES], adapting their protocols, their procedures and other aspects of their program and relying on their expertise." Luke says VANOC intends to leave an anti-doping legacy after it's gone. "We think in Canada we've got a pretty effective way to educate our athletes. Both in and out of competition, athletes receive notification from a CCES chaperone that they have been selected for doping control and are informed of their rights and responsibilities associated with the process before major Games. What we want to do is take that program and provide it to national Olympic committees (NOCs) and national Paralympic committees (NPCs). We will provide them with various anti-doping resources and do everything we can to get them to use these resources and engage their athletes in the process." He says that process will begin early next year. The doping control labs are expected to be set up in the 2010 Olympic Athlete Villages.
CANADA ONLY HALFWAY IN CONSTRUCTING 2010 WEATHER NETWORK
Environment Canada, which has decided to set up a complex network of new or upgraded weather stations in southern British Columbia to support the 2010 Winter Olympics through the federal department's Canadian Meteorological Service, says it is about half way through establishing the 25 sites it says it needs for the job. Weather stations, now part of the MSC's Olympic Autostation Network, are located near various 2010 venues, as well as near towns and airports on Vancouver Island which are upstream in the typical weather flow that comes in from the Pacific ocean and onto the southern BC coast. The 14 sites now automatically collecting data and tied into the Meteorological Service's computers include: Whistler Mountain (a High Level station for snow and temperature measurements, a separate High Level station to measure wind, and a low level station to handle both), Blackcomb Mountain at the base; Callaghan Valley (base, ski jump top, biathlon area); Cypress Bowl (North station for temperature and snow, South for wind, and one for both at the freestyle area); West Vancouver; Squamish airport; Port Mellon and Qualicum airport. In addition, the MSC is still working on construction of a complex weather radar station, to be located just south of the Whistler Olympic Village. The MSC is attempting to put in as many stations as possible as soon as possible, to collect as much weather data during the times the 2010 Winter Games will be running, in order to improve forecasting for the Games. It appears, but it's not yet confirmed, that additional sites are expected to be located at Port Hardy, Port McNeill, Campbell River, Courtney, Nanaimo, Tofino -- all on Vancouver Island -- along with Abbotsford, Hope and possibly Merrit. Vancouver and Victoria are also included in the Network.
BC STILL MULLING ABORIGINAL PAVILION FOR 2010 GAMES
BC's Tourism minister Stan Hagen says the provincial government "isn't yet ready" to announce the fact that an aboriginal pavilion is going to be built in what's called the Entertainment Precinct of downtown Vancouver to mark the involvement of four aboriginal tribes in the 2010 Games. Hagen made the comments before going into a meeting in Vancouver this afternoon to discuss the pavilion and other aspects of the culture. "We want to do it," he says of helping to establish the pavilion. "We're holding talks with the federal government -- we're having a little trouble getting their attention -- but it is something that I think would be a good [tourism] product. In travelling to China, in travelling to Germany, I've found there's huge interest in the [aboriginal] aspect of culture, history and tourism... it's a very powerful brand."
RESOURCES
Our previous main story on CCES
'VANOC, Canadian Centre for Ethiics in Sport arrange to deliver "comprehensive" anti-doping services'
[Morgan:News:2010:Number:1954; Published on Friday, November 3, 2006]
Our previous main story on the aboriginal pavilion:
'C$20 million aboriginal pavilion planned for downtown Vancouver cultural district area'
[Morgan:News:2010:Number:2125; Published on Thursday, February 1, 2007]
Originally published to Morgan:News:2010:Gold subscribers on April 12, 2007
Morgan:News:2010 |Government| #2250
BC CABINET MINISTER CALLS FOR NEW FEDERAL POLICY IN TIME TO ALLOW INTERNATIONAL ATHLETES TO FLY DIRECTLY TO VANCOUVER FOR 2010 GAMES
A senior BC cabinet minister has called for the Canadian government to bring in a new air transportation policy, noting that many of the world's elite athletes can't fly directly to Vancouver for the 2010 Games from their countries because of the existing regulatory restraints.
Stan Hagen, a veteran cabinet minister who is current BC's minister of Tourism, Sport and the Arts, says, "We need a new Open Skies policy, and we need it now, so today I'm calling on the federal government to get those negotiations done... before 2009."
Hagen blames the current situation on the federal government department responsible for air-transportation regulation. "Did you know that most of the world's athletes, coming here for 2010, can't fly here directly?" he says, adding, "If you're a French skier, you have to stop in Montreal or Toronto before you can carry on to Vancouver. If you're an Italian skater, you have to stop in Toronto, before you carry on to Vancouver. That just doesn't make any sense. Vancouver International Airport, for eight years, keeps on being voted the best airport. The only thing that's stopping these people from landing here directly is Transport Canada."
Hagen said he met with the federal government's tourism minister Gerry Ritz just last week, and "pressed British Columbia's case for 'Open Skies'."
The last time the Canadian government dealt with the concept was under the former Liberal government in November, 2005, 10 years after the first major formulation. At that time, the government was focused on expanding the relationship with the United States and protecting the country's national airline, Air Canada, which was still emerging from a 19-month bankruptcy that had ended two years earlier.
The 1995 air services agreement between Canada and the United States created an open regime for air services between both countries. There were, however, constraints regarding air services between each other’s territory and third countries, so the most significant amendments involved improving Canadian air-carrier access to the third country markets of the United States and Canada.
Hagen says, "The reason the policy is in place the way it is now is to protect Air Canada, but if you've checked Air Canada's balance sheet lately, they don't need any protection. I get why [the federal government] did this. In a small country like Canada, sometimes you have to make those rules. I think it's time to relax those rules."
The federal ministry was collecting comments about the current policy to the end of December, and is now working on reformulating portions of it.
RESOURCES
Information about Stan Hagen
www.leg.bc.ca/mla/38thparl/hagen.htm
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Information about federal tourism minister Gerry Ritz
www.pm.gc.ca/eng/bio.asp?id=78
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The current federal air transportation policy in a 343k PDF file:
www.tc.gc.ca/pol/en/ace/consultations/blueSky.pdf
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A brief overview of two related air regulatory policies of the federal government:
-- Air Cargo Transshipment www.tc.gc.ca/pol/en/ace/consultations/airCargoTrans.htm
-- Foreign Carrier Access www.tc.gc.ca/pol/en/ace/consultations/foreignCarrier.htm
Originally published to Morgan:News:2010:Gold subscribers on April 12, 2007
Morgan:News:2010 |General| #2249
UBC STUDENT SOCIETY REJECTS VANOC OFFER OF UP TO C$224,500 FOR TWO MONTH'S RENTAL OF WHISTLER LODGE
The Alma Mater Society of the University of British Columbia has rejected a proposal from the 2010 Olympics organizing committee to pay it up to C$224,500 for use of the Society's lodge in Whistler for two months during the Games, in favour of keeping it available for UBC students.
The decision, taken as a straw poll during a meeting of the AMS Student Council, came on a proposal brought to the meeting by the AMS's Finance Commissioner, Sophia Haque. According to the proposal, the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Games (VANOC) wanted the lodge for two months to house volunteers and tradespeople. VANOC has been struggling for at least two years to acquire the 3,000 rooms it needs in Whistler to house the support staff and volunteers needed to run the Games in February and March, 2010. Haque reported that, under the proposal, the AMS would get anywhere from C$128,000 to C$224,500 instead of the C$49,000 the lodge would bring in normally in that period through rentals to students and the public during the same period.
The 42-bed lodge is located three kilometres south of Whistler Village -- just over half a kilometre from Whistler Mountain -- and contains a sauna and Jacuzzi hot tub, a games room, a wood-burning fireplace and two lounges. The layout is dormitory style, hostel type of accommodation. Each room has two, three or four beds in it with curtains separating the rooms. Beds that are not booked by students are normally rented to the public for between C$30 and C$38 per night during the January-March period that interests VANOC. UBC students would typically pay between C$22 and C$24 per night during the same period.
The debate over the matter, which was extensive during the meeting, centred on whether it would be more beneficial for the Society and the 44,000 students it represents to rent the lodge exclusively to VANOC, or leave it open for student use during the Games.
The discussion included fretting about students booking beds and auctioning them on the Internet, prolonging the talks with VANOC to get the payment increased, and "Olympics displaces thousands of people. Activists are raising
awareness about that. When we rent out to Vanoc, we'd be helping that." Haque pointed out the maximum number of students who would benefit would be 42 times 14 days, or 294 for two nights each during the Olympics. For the other eight weeks, 672 students if they stayed for three days each, for a total of 966 students who could potentially benefit, out of all the students the AMS represents.
Ultimately, however, the council solidly backed the concept that it should be left available for UBC students, who would otherwise have trouble attending the 2010 Games in Whistler without it.
RESOURCES
UBC Whistler Lodge info:
www.ubcwhistlerlodge.com/winter.htm
Originally published to Morgan:News:2010:Gold subscribers on April 12, 2007