Morgan:News:2010 |Moguls| #2347
Here are three more moguls we ran into today:
VANOC GOLFING TO HELP RAISE MONEY FOR CANADIAN OLYMPIC COMMITTEE FOUNDATION
Yet another sponsorship activation this summer by VANOC sponsors, including VANOC and the Canadian Olympic Committee. On Monday, those two organizations are featured at the eighth annual Canadian Olympic Golf Tournament, a fund-raising event underwritten by VANOC's Tier 1 telecommunications sponsor, Bell Canada. The tournament takes place in Bond Head, Ontario, near Toronto. The 18-hole competition features COC's chief executive officer Chris Rudge and several summer and winter Canadian Olympians, including Therese Brisson, (hockey), Lori Dupuis (hockey), George Karrys (curling), Jayna Hefford (hockey) and Tracy Wilson-Kinsella (figure skating). There are also scheduled to be Olympic-themed competitions and demonstrations, a silent auction and a spiffy dinner. Money raised goes to the COC to help support athletes, coaches, national sport federations, as well as the Own The Podium 2010 and its Road To Excellence summer Games equivalent. In addition, 25% of the proceeds are to be directed to the Canadian Sport Centre of Ontario. The COC lists every VANOC sponsor and supplier, including all of the international ones arranged by the International Olympic Committee, in their effusive thanks for the support of the tournament.
WHISTLER CREEKSIDE SKI TEST EVENTS SET FOR NEXT FEBRUARY
The International Skiing Federation has confirmed that the first test events at VANOC's alpine-skiing venue of Whistler Creekside will be held early next year, from Friday, February 21st to Sunday, February 23rd for both the ladies and men, and will be part of the organization's World Cup series that is sponsored by Audi. Alpine skiing for this includes men's super-G and women's downhill and combined events. Just before that, on February 9 and 10 the men's and ladies freestyle skiing events will be held at VANOC's Cypress Mountain venue near Vancouver.
IOCC DIRECTOR URGES ENVIRONMENTAL-MOVEMENT COALITIONS TO HELP VANOC
Quote without comment: "If you care about the environment as much as the next person, I’m assuming that this reality is of concern to you. Even if VANOC is doing everything it can, clearly the environmental commitment is still being significantly compromised. So are we just supposed to sit back and watch the greenest games ever go dusty brown?... What if Vancouver/Whistler had a vibrant environmental community that could organize well enough to hold VANOC’s promises up proudly to the Olympic torch in February 2010 and not see them burn within it? I challenge our environmental community, and other interested stakeholders, to come together around this issue. We are so busy either protesting or avoiding the Games, that we are forgetting the most important thing. If the Games weren’t coming to Vancouver, they were going to happen somewhere else, and if you care about the environment, you realize that systems are interconnected. So let’s get our act together and jump on the opportunity to minimize the impact here, and leave an environmental legacy that no other city could have ever deemed possible. Now, I told you there was something you could do to address sustainability and 2010, here it is: Get involved... How much is the environmental pillar of the Olympics actually being compromised? What can we do to mobilize around this concern? How much money can we raise to contribute to ensuring our environmental commitment to the Games? What kind of assistance does VANOC need and what kind of partnerships can we build with them to make it happen?" -- Jessica Plescia, a member of the Board of Directors of the Impacts of the Olympics on Communities Coalition, which describes she describes as "the official sole Olympic watchdog for 2010," writing today on the activist website Newscloud.com.
Originally published to Morgan:News:2010:Gold subscribers on May 30, 2007
Morgan:News:2010 |Moguls| #2346
Here are three moguls we ran into today:
RBC TRIGGERS OLYMPIC-RELATED SCHOOL ACTIVATION
VANOC's Tier-1 financial sponsor, the Royal Bank group, today triggered the annual activation of one of its long-running Olympic-related marketing programs with the help of the Canadian Olympic Committee. Together, they chose eight grade schools across Canada to receive an Olympic-themed sports kit. The sports kit includes a variety of athletic equipment including basketballs, soccer and volleyballs, hockey sticks and pucks. The kit also provides them with 12 gold medals, 12 scrimmage vests and an Olympic Games banner. The program is in its 20th year. "The Canadian Olympic School Program was able to increase its membership to almost 11,000 educators this year," said Marc Gelinas, the Canadian Olympic Committee's director of Athlete and Community Relations. "We are thrilled that so many teachers from across Canada see the value of using Olympic stories and messages in their lesson plans, and we look forward to continuing to work with RBC to bring the spirit of the Olympic Movement to even more classrooms." The Canadian Olympic School Program links stories online about Canadian Olympians and Olympic hopefuls from various sports into "lesson plans and adaptable classroom-ready activities" in physical education, health, nutrition, reading, language and social studies for students in Grades 4 to 6. None of the winning schools was from Vancouver, Richmond or Whistler, communities where the 2010 Games will be held [for a list of the schools, see BACKGROUND, below].
HBC TO ACTIVATE SPONSORSHIP WITH FUND-RAISING RUN JULY 1
Another sponsorship activation by another VANOC sponsor is due to take place in cities across Canada on July 1, the country's national holiday. The third annual Run for Canada, underwritten by VANOC tier-1 retail merchandising sponsor, Hudson's Bay Company. The 10 kilometre run, 3k walk and 1k children's run in 13 communities across the country is the largest fund-raising event for Canadian Olympic athletes. The run was initially launched in Ottawa, Ontario, Canada's capital city, in 2004 and raised about C$100,000. Last year, the event was broadened to 10 communities and raised more than C$1.5 million. It's part of a pledge by HBC to raise C$20 million to support Canadian developing athletes by 2012, when its current sponsorship term with VANOC expires. Two hundred of Canada’s most promising athletes, as selected by the Canadian Olympic Committee, Commonwealth Games Canada and the Canadian Paralympic committee, each receive a C$5,000 bursary from the funds to help them pay bills while they train. Diane Gordon, Director of the HBC Foundation, says, “Our goal is to raise C$2 million dollars at this year’s run.” She expects 14,000 people in 13 cities will take part this year. Red Deer, Alberta, St. John’s, Newfoundland, and Windsor, Ontario have been added to the the list of cities involved last year: Halifax, Montreal, Ottawa, Algonquin Park, Toronto, Saskatoon, Winnipeg, Calgary, Vancouver and Victoria.
OBSV TO BEGIN WORKING ON SYSTEM LAYOUTS SOON
Olympic Broadcast Services Vancouver, the IOC's subsidiary that provides the pool feeds for broadcasters at the 2010 Winter Olympics, expects to begin creating the first iterations of electronic layouts this summer of how international broadcasters will be integrated into VANOC's operations. The main broadcast centre for the Games is the expansion to the Vancouver Trade & Convention Centre, which is still under construction, but there will also be TV operations at each of VANOC's competition venues, in Whistler and the two Olympic Villages. In conjunction with this coverage, OBSV also provides various facilities and services to the international broadcasting companies, all of whom have purchased rights from the IOC to broadcast the Games to their home countries. In Canada, it's CTV and Rogers Cable, in the US, it's NBC. Other broadcast rights holders represent 51 European nations including the British Isles, the Arabic-speaking nations, South Korea and Brazil. Negotiations have yet to be finalized for 2010 for coverage in Italy, Australia, China and the rest of south Asia, and Spanish-speaking countries.
BACKGROUND
RBC/COC
2006-2007 Canadian Olympic School Program Winners
School Grade City
Wishart Elementary School 6 Victoria, B.C.
Acadia Elementary School 4 Calgary, Alberta.
Gateway Drive Public School 3/4 Guelph, Ontario.
Gateway Public School 4 Toronto, Ontario
St. Joseph/St. Mary Catholic School 5 Kingston, Ontario
R.L Beattie Public School 3/4 Sudbury, Ontario
Ecole St-Georges 5/6 Shawinigan, Quebec
Albert Street Middle School 6 Fredericton, New Brunswick
Originally published to Morgan:News:2010:Gold subscribers on May 30, 2007
Here are three more moguls we ran into today:
VANOC GOLFING TO HELP RAISE MONEY FOR CANADIAN OLYMPIC COMMITTEE FOUNDATION
WHISTLER CREEKSIDE SKI TEST EVENTS SET FOR NEXT FEBRUARY
IOCC DIRECTOR URGES ENVIRONMENTAL-MOVEMENT COALITIONS TO HELP VANOC
Originally published to Morgan:News:2010:Gold subscribers on May 30, 2007
Morgan:News:2010 |Moguls| #2346
Here are three moguls we ran into today:
RBC TRIGGERS OLYMPIC-RELATED SCHOOL ACTIVATION
HBC TO ACTIVATE SPONSORSHIP WITH FUND-RAISING RUN JULY 1
OBSV TO BEGIN WORKING ON SYSTEM LAYOUTS SOON
BACKGROUND
RBC/COC
2006-2007 Canadian Olympic School Program Winners
School Grade City
Wishart Elementary School 6 Victoria, B.C.
Acadia Elementary School 4 Calgary, Alberta.
Gateway Drive Public School 3/4 Guelph, Ontario.
Gateway Public School 4 Toronto, Ontario
St. Joseph/St. Mary Catholic School 5 Kingston, Ontario
R.L Beattie Public School 3/4 Sudbury, Ontario
Ecole St-Georges 5/6 Shawinigan, Quebec
Albert Street Middle School 6 Fredericton, New Brunswick
Originally published to Morgan:News:2010:Gold subscribers on May 30, 2007